Which Comes First, The Budget or The Strategy?

Which Comes First, The Budget or The Strategy?

At first glance, it seems like a classic chicken-egg situation.  In marketing your business, budget and strategy are so closely tied to one another, it can be difficult to determine which one should come first. Should the budget come first in the planning process, or...
Referral Marketing is For Every Business

Referral Marketing is For Every Business

Even if your business is going well, you know things could be going better. It’s the dream of nearly every business owner to see their business grow. In fact, they say if you’re not growing, you’re dying. But where do you start when it comes to managing for growth?...
Celebrate a Re-branding Win

Celebrate a Re-branding Win

Recently Brandie Rezac, one of our fractional CMOs shared a client success story with our team during our weekly success call. The story was about the challenge her client, a regional foundation and concrete repair contractor had during a recent transition, trying to...