by Brandie Rezac | Jan 12, 2023 | Brandie Rezac
At first glance, it seems like a classic chicken-egg situation. In marketing your business, budget and strategy are so closely tied to one another, it can be difficult to determine which one should come first. Should the budget come first in the planning process, or...
by Brandie Rezac | Jan 7, 2022 | Brandie Rezac
Sometimes companies find themselves with a mish-mash of a marketing department. Maybe you have entry-level people who need an extra push to grow their strategic marketing experience. Perhaps your marketing “department” is a one-person show that simply can’t get...
by Brandie Rezac | Apr 26, 2021 | Brandie Rezac
In this edition of “Ask a CMO”, Brandie Rezac, Fractional CMO, explains why improving brand awareness is crucial for your overall marketing goals and why it can have a significant impact on your ability to reach and retain new clients. Brandie has over 30 years of...
by Brandie Rezac | Mar 25, 2021 | Brandie Rezac
Looking for guidance on growing your business can be a daunting task. If you’re a small-to-mid-sized company and lack the resources for your own marketing team, how do you know who to trust with your business? The average marketing consultant is a gamble; they can...
by Brandie Rezac | Jan 23, 2020 | Brandie Rezac
Even if your business is going well, you know things could be going better. It’s the dream of nearly every business owner to see their business grow. In fact, they say if you’re not growing, you’re dying. But where do you start when it comes to managing for growth?...
by Brandie Rezac | Jan 8, 2020 | Brandie Rezac
Recently Brandie Rezac, one of our fractional CMOs shared a client success story with our team during our weekly success call. The story was about the challenge her client, a regional foundation and concrete repair contractor had during a recent transition, trying to...
