Ken Acer
CMO
Pittsburgh, Pennsylvannia
Ken is a Marketing and Sales professional with extensive global experience in industrial business-to-business settings, international P&L responsibility and change-leadership skills.
Meet Ken
Ken is a seasoned marketing executive with a proven track record of helping industrial and technology-based B2B companies tackle marketing problems and achieve sustainable, accelerated growth.
Educated as a chemical engineer and MBA graduate, Ken has 35+ years of professional experience working as an international marketing director, product manager, distributor sales manager, P&L manager, and coach. He has built marketing teams from the ground up using his engineer’s “process mindset” creating a toolbox of structured workshops for strategic planning, training, and execution.
He has the unique ability to differentiate technical solutions and motivate customers, whether that means making board room presentations or wearing a hard hat and steel-toed boots while listening with empathy to gain an understanding of on-site customer applications.
How Ken has helped clients…
In the past 30+ years, Ken has:
- Managed marketing budgets as small as $25K and as large as $12 million.
- Managed sales teams and distributors with no marketing support.
- Grew a marketing team from zero to 55 marketers supporting over 600 salespeople, while transforming the marketers and product managers into high-performance professionals across 16 countries and six continents, with a marketing budget of $12 million.
- Improved NPD (New Product Development) speed and effectiveness by driving the creation and usage of global new product launch processes that more than doubled new product sales (aka Product Vitality), increasing from 19% to 42% in only four years.
As the International Marketing Director for MSA Safety, a global safety manufacturing, design, and supply company, Ken oversaw teams in Asia, Australia, Africa, Europe, and Latin America. Working with 50+ executives and managing a $12M budget, he was able to:
- Increase organizational efficiency by reducing marketing expenses and refocusing on core products with enhanced profitability. Operating margin grew from 10% to 15%.
- Ken’s team drove demand creation processes and grew the combined international organization to 53% of MSA Safety’s annual revenue, or $617 million.
Ken’s professional experience has a record of delivering outstanding results, both in corporate environments, and as well in much smaller organizations with little or no marketing capabilities. He is a caring coach and having dealt with the challenges of international cultures and divergent market requirements, he can balance results and process improvements.
Learn more about Ken’s professional experience here: Global Launch
Industry Expertise:
![Manufacturing](https://yorcmo.com/wp-content/uploads/2024/05/5.png)
Manufacturing
Industrial Distribution
![Oil-gas-chemicals](https://yorcmo.com/wp-content/uploads/2024/05/Industry-Icons-Website-2024-1.png)
Oil, Gas & Chemicals
![Construction](https://yorcmo.com/wp-content/uploads/2024/05/9.png)
Construction
![Power Generation](https://yorcmo.com/wp-content/uploads/2024/05/Industry-Icons-Website-2024-2.png)
Power Generation
![HVAC](https://yorcmo.com/wp-content/uploads/2024/05/21.png)
HVAC
![Mining](https://yorcmo.com/wp-content/uploads/2024/05/8.png)
Mining
![Financial](https://yorcmo.com/wp-content/uploads/2024/05/16.png)
Financial Services
Specialties
- P&L Accountability
- M&A / Integration
- Process Design
- Marketing Management
- New Product Development
- Pricing Management
- Demand Creation
- Industrial Safety Applications
- Incentive System Design
- International Marketing
- Customer Relationship Management
- Corporate Board Experience
- Coaching
- Sales & Marketing Alignment
Published Works
![What’s the Deal with Fractional CMOs?](https://yorcmo.com/wp-content/uploads/2023/09/Blog-LinkedIn-Template-31-1080x628.png)
What’s the Deal with Fractional CMOs?
Imagine having the wisdom and expertise of a seasoned Chief Marketing Officer without the hefty price tag or the commitment of a full-time hire. That, my friends, is the magic of a Fractional CMO.
![Focusing on the Future of Marketing – Ken Acer](https://yorcmo.com/wp-content/uploads/2023/04/Website-Blog-Image-5.jpg)
Focusing on the Future of Marketing – Ken Acer
Today’s guest is a seasoned marketing executive and a fractional CMO at yorCMO, Ken Acer! Ken joins host, Joe Frost, for a discussion on identifying the different marketing needs of organizations, the value of AI in marketing, and how to distinguish between fads and innovations.
![Seasoned Marketing Executive, Ken Acer joins yorCMO](https://yorcmo.com/wp-content/uploads/2023/03/Website-Blog-Image-7.jpg)
Seasoned Marketing Executive, Ken Acer joins yorCMO
Ken has 30+ years of professional experience working as an international marketing director, product manager, distributor sales manager, P&L manager and coach. He has built marketing teams from the ground up using his engineer’s “process-mindset” creating a toolbox of structured workshops for strategic planning, training, and execution.
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Omaha NE 68116
info@yorCMO.com
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