Driving Customer Engagement and Revenue Growth with Strategic Focus. 

One of our clients, a B2B business in the e-commerce space needed to achieve ambitious growth but struggled with growing the customer lifetime value of existing clients. With no clear focus, they were missing out on opportunities to drive long-term customer engagement.

Enter Fractional CMO Jay Gordman, who introduced a strategic approach centered around the Wildly Important Goal (WIG).

By aligning the team around one key objective, Gordman helped them implement a focused marketing strategy that increased repeat business and drove significant revenue growth. With his guidance, the business surpassed its initial goals in record time.

Click below and discover how he introduced the WIG – Wildy Important Goal – and executed a strategic marketing approach to deliver unprecedented results:

Driving Customer Engagement and Revenue Growth with Strategic Focus.