Kevin Kilpatrick
CMO
Kevin Kilpatrick is a cerebral marketing leader with a passion for developing strategy and then implementing the plan all in the name of driving sales.
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Meet Kevin
Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a passion for influencing consumer behavior to drive revenue and a proven track record of using a variety of tactics including content marketing, digital/social campaigns, in-store marketing, traditional advertising and public relations.
Kevin’s passions include his family, cooking, snow skiing, the Atlanta Braves and the pursuit of the ultimate BLT sandwich.
How Kevin has helped clients…
- Launched a lined of smokers in Bass Pro Shops, Academy Sports, ACE, True Value, The Home Depot, and various independent sales channels resulting in 23K units sold annually
- Leveraged new packaging and labels to increase seasonal comparable sales by 13% for a leading plant food manufacture
- Developed a digital rebate platform for the residential remodeling and light construction industry
- Managed strategic sponsorships as large as the Olympics and NASCAR down to a local home show tour
Education
- Bachelors – Advertising/Public Relations, Texas Christian University
Industry Experience
- Retail
- Manufacturing
- Publishing
- Marketing/AdvertisingÂ
- Start-ups
Specialties
- Marketing Strategy Development & ImplementationÂ
- Multicultural Marketing
- Content Marketing
- Corporate Communications
- Residential Remodeling and Light Commercial Segment
- Outsourced Labor Models
- Agency Management
- Virtual Team Leadership
- Marketing Team Development and Structure
- Entrepreneurship
- Digital/Social Marketing
Published Works
10 Proven Strategies to Land Your First Client as a Fractional CMO
What Makes You…You? Embarking on a journey as a fractional CMO is a thrilling and fulfilling endeavor. Securing that inaugural client is vital for building momentum and trust. At yorCMO, we provide unwavering support to our fractional CMOs through a proven system that...
yorCMO Partners with IA Business Advisors to Deliver Comprehensive Growth Solutions
Partnership Combines Fractional CMO Expertise with Management Consulting for Complete Business Growth yorCMO and IA Business Advisors announce a strategic partnership that expands both organizations' ability to serve clients seeking sustainable business growth. This...
How to Measure Success in Fractional Engagements
You Can’t Improve What You Don’t Measure If you’ve hired a fractional leader, you're not paying for hours—you’re investing in outcomes. So the question is clear: is the engagement working? In a business landscape where agility is everything, fractional leadership...
