Kevin Kilpatrick
CMO
Kevin Kilpatrick is a cerebral marketing leader with a passion for developing strategy and then implementing the plan all in the name of driving sales.
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Meet Kevin
Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a passion for influencing consumer behavior to drive revenue and a proven track record of using a variety of tactics including content marketing, digital/social campaigns, in-store marketing, traditional advertising and public relations.
Kevin’s passions include his family, cooking, snow skiing, the Atlanta Braves and the pursuit of the ultimate BLT sandwich.
How Kevin has helped clients…
- Launched a lined of smokers in Bass Pro Shops, Academy Sports, ACE, True Value, The Home Depot, and various independent sales channels resulting in 23K units sold annually
- Leveraged new packaging and labels to increase seasonal comparable sales by 13% for a leading plant food manufacture
- Developed a digital rebate platform for the residential remodeling and light construction industry
- Managed strategic sponsorships as large as the Olympics and NASCAR down to a local home show tour
Education
- Bachelors – Advertising/Public Relations, Texas Christian University
Industry Experience
- Retail
- Manufacturing
- Publishing
- Marketing/AdvertisingÂ
- Start-ups
Specialties
- Marketing Strategy Development & ImplementationÂ
- Multicultural Marketing
- Content Marketing
- Corporate Communications
- Residential Remodeling and Light Commercial Segment
- Outsourced Labor Models
- Agency Management
- Virtual Team Leadership
- Marketing Team Development and Structure
- Entrepreneurship
- Digital/Social Marketing
Published Works
The CMO’s Role in Governing AI, Data Ethics, and Brand Trust
Executive Summary: Why AI Governance Is Now a CMO Mandate Artificial intelligence is no longer a back-office technology decision. It directly shapes customer experience, pricing logic, personalization, brand voice, and strategic positioning. As a result, the Chief...
Rebrand or Refresh? How Small Businesses Can Decide and Win
Competitive markets and shifting customer expectations leave many small-business owners wondering whether a facelift is enough—or whether it’s time for a full brand overhaul. The difference is more than cosmetic; it affects budgets, timelines, and how audiences...
Why Legendary Marketing Leadership Feels Rare
Founders: Don’t Do the Math. Do the Myth. Engage legendary leadership. There’s a version of marketing leadership founders whisper about. The one where a leader shows up and everything just… clarifies. Priorities tangled for months suddenly become obvious.A team that...
