Kevin Kilpatrick
CMO
Kevin Kilpatrick is a cerebral marketing leader with a passion for developing strategy and then implementing the plan all in the name of driving sales.
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Meet Kevin
Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a passion for influencing consumer behavior to drive revenue and a proven track record of using a variety of tactics including content marketing, digital/social campaigns, in-store marketing, traditional advertising and public relations.
Kevin’s passions include his family, cooking, snow skiing, the Atlanta Braves and the pursuit of the ultimate BLT sandwich.
How Kevin has helped clients…
- Launched a lined of smokers in Bass Pro Shops, Academy Sports, ACE, True Value, The Home Depot, and various independent sales channels resulting in 23K units sold annually
- Leveraged new packaging and labels to increase seasonal comparable sales by 13% for a leading plant food manufacture
- Developed a digital rebate platform for the residential remodeling and light construction industry
- Managed strategic sponsorships as large as the Olympics and NASCAR down to a local home show tour
Education
- Bachelors – Advertising/Public Relations, Texas Christian University
Industry Experience
- Retail
- Manufacturing
- Publishing
- Marketing/AdvertisingÂ
- Start-ups
Specialties
- Marketing Strategy Development & ImplementationÂ
- Multicultural Marketing
- Content Marketing
- Corporate Communications
- Residential Remodeling and Light Commercial Segment
- Outsourced Labor Models
- Agency Management
- Virtual Team Leadership
- Marketing Team Development and Structure
- Entrepreneurship
- Digital/Social Marketing
Published Works
5 Marketing Decisions That Directly Impact Company Valuation
As organizations approach 2026, marketing is no longer evaluated on creativity or activity—it is assessed on its contribution to enterprise value. Boards, investors, and executive teams increasingly view marketing as a capital allocation function. The implication is...
Running an Effective Weekly Marketing Meeting
Weekly marketing meetings are more than routine check-ins—they’re foundational to keeping your brand aligned, responsive, and moving in the right direction. In a fast-changing, digital-driven marketplace, these meetings create a structured environment where teams can...
Unlocking Full-Funnel Revenue in 2026: Why Marketing Leaders Can’t Afford to Stay Top-Heavy
Marketing organizations are entering 2026 with more data than at any point in the last decade—yet many still cling to a top-of-funnel–heavy playbook that quietly suppresses revenue potential. As acquisition costs rise and leadership teams demand sharper ROI, the...
