Blog Post

Engaging With Your Brand – Andrea Sok

by Joseph Frost | Aug 1, 2022 | Blog Post, Joseph Frost

Today’s guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this...

Defining Leadership: Results Vs. Outcomes

by Joseph Frost | Jul 28, 2022 | Blog Post, Joseph Frost

A change in mindset means a change in the question asked. It’s no longer, “How can we achieve this result?” Instead, it becomes, ”What does it take to become our customer’s favorite?”. It’s a shift from tactical thinking to strategic thinking. When this happen

Defining Leadership: Results Vs. Outcomes

by Joseph Frost | Jul 28, 2022 | Blog Post, Joseph Frost

A change in mindset means a change in the question asked. It’s no longer, “How can we achieve this result?” Instead, it becomes, ”What does it take to become our customer’s favorite?”. It’s a shift from tactical thinking to strategic thinking. When this happen

Engaging With Your Brand – Andrea Sok

by Joseph Frost | Aug 1, 2022 | Blog Post, Joseph Frost

Today’s guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this...

Engaging With Your Brand – Andrea Sok

by Joseph Frost | Aug 1, 2022 | Blog Post, Joseph Frost

Today’s guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this...

Defining Leadership: Results Vs. Outcomes

by Joseph Frost | Jul 28, 2022 | Blog Post, Joseph Frost

A change in mindset means a change in the question asked. It’s no longer, “How can we achieve this result?” Instead, it becomes, ”What does it take to become our customer’s favorite?”. It’s a shift from tactical thinking to strategic thinking. When this happen