by Joseph Frost | Nov 13, 2019 | Joseph Frost, News
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of marketing in the C-suite has increased over the last decade to the point that many companies designate a chief marketing...
by Joseph Frost | Jun 20, 2019 | Joseph Frost, News
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could you gain...
by Joseph Frost | Jun 13, 2019 | Joseph Frost, News
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the mark. You may have made enough sales to survive. But if you haven’t done this one thing, you might have left many thousands, maybe...
by Joseph Frost | May 10, 2019 | Joseph Frost, News
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money down the drain.Make it...
by Joseph Frost | Dec 13, 2018 | Joseph Frost, News
It’s a thrilling moment. You’ve put in the hard work, the late nights, the blood, sweat, and tears (not to mention the cash) in order to get your business running smoothly and finally the day comes where you see it – growth. Serious, steady growth. It feels great....
by Joseph Frost | Jul 9, 2018 | Joseph Frost, News
It may seem like semantics, but let me tell you, semantics matter. When it comes to marketing there are all sorts of great tools you can use to raise brand awareness and help to generate profit. There’s social media, search engine optimization, print advertisements,...
