by Joseph Frost | Jun 22, 2020 | Joseph Frost, News
https://vimeo.com/416047730 About the Author: Joseph is CMO and co-founder of yorCMO. In his role as CMO, he focuses his efforts on finding new CMOs to add to the yorCMO team, and developing their client marketing efforts. Prior to founding yorCMO in 2017, he...
by Joseph Frost | Mar 3, 2020 | Joseph Frost, News
It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you learn about marketing. But how do you know your campaign is reaching the right people? Does your image really appeal to your...
by Joseph Frost | Nov 13, 2019 | Joseph Frost, News
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of marketing in the C-suite has increased over the last decade to the point that many companies designate a chief marketing...
by Joseph Frost | Jun 20, 2019 | Joseph Frost, News
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could you gain...
by Joseph Frost | Jun 13, 2019 | Joseph Frost, News
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the mark. You may have made enough sales to survive. But if you haven’t done this one thing, you might have left many thousands, maybe...
by Joseph Frost | May 10, 2019 | Joseph Frost, News
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money down the drain.Make it...
