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How To Align Your Efforts And Unleash The Power of Story

How To Align Your Efforts And Unleash The Power of Story

by yorCMO | Aug 25, 2022 | Eric Johnson, yorCMO

Aligning sales and marketing sounds pretty simple and perhaps obvious, but that’s not always the case. A lot of times, marketing is doing one thing and sales is doing another. If a business doesn’t intentionally connect the two, they often discover that...
Driving Growth: Digital and Social Media Advertising Made Simple

Driving Growth: Digital and Social Media Advertising Made Simple

by Eric Johnson | May 3, 2022 | Eric Johnson

Everyone says “social is where it’s at.” You have no doubt they’re right, but your attempts at developing a digital or social media marketing plan for your business feel overwhelming at best.   What if you don’t have enough money to make an impact? Or worse,...
The $11 million muffin innovation

The $11 million muffin innovation

by Eric Johnson | May 3, 2022 | Eric Johnson

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