Learn how a digital marketing strategy helped remove the pain from a physical therapy practice and take it to the next level
Lisa Sperow
The Essence of SEO: Understanding How Your Customer Thinks
Digital marketing encompasses many disciplines, but I must admit: of all of them, search engine optimization is among my favorites.  I have learned that many people are intimidated by SEO. They think it involves lots of keyword wizardry or trying to understand and manipulate ever-changing Google algorithms.