Meet Ken

Educated as a chemical engineer and MBA graduate, Ken has 35+ years of professional experience working as an international marketing director, product manager, distributor sales manager, P&L manager and coach. He has built marketing teams from the ground up using his engineer’s “process mindset” creating a toolbox of structured workshops for strategic planning, training, and execution. 

He has the unique ability of differentiating technical solutions and motivating customers, whether that means making board room presentations or wearing a hard hat and steel-toed boots while listening with empathy to gain understanding of on-site customer applications. 

How Ken has helped clients…

• Managed marketing budgets as small as $25K and as large as $12 million. 
• Managed sales teams and distributors with no marketing support. 
• Grew a marketing team from zero to 55 marketers supporting over 600 salespeople, while transforming the marketers and product managers into high performance professionals across 16 countries and six continents, with a marketing budget of $12 million. 
• Improved NPD (New Product Development) speed and effectiveness by driving the creation and usage of global new product launch processes that more than doubled new product sales (aka Product Vitality), increasing from 19% to 42% in only four years. 

As the International Marketing Director for MSA Safety, a global safety manufacturing, design and supply company, Ken oversaw teams in Asia, Australia, Africa, Europe and Latin America. Working with 50+ executives and managing a $12M budget, he was able to: 

• Increase organizational efficiency by reducing marketing expenses and refocusing on core products with enhanced profitability. Operating margin grew from 10% to 15%.  
• Ken’s team drove demand creation processes and grew the combined international organization to 53% of MSA Safety’s annual revenue, or $617 million. 

Ken’s professional experience has a record of delivering outstanding results, both in corporate environments, and as well in much smaller organizations with little or no marketing capabilities. He is a caring coach and having dealt with the challenges of international cultures and divergent market requirements, he can balance results and process improvements.  

Learn more about Ken’s professional experience here: Global Launch