Kevin Kilpatrick
CMO
Kevin Kilpatrick is a cerebral marketing leader with a passion for developing strategy and then implementing the plan all in the name of driving sales.
Learn How Kevin Can Help Grow Your Business >
Meet Kevin
Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a passion for influencing consumer behavior to drive revenue and a proven track record of using a variety of tactics including content marketing, digital/social campaigns, in-store marketing, traditional advertising and public relations.
Kevin’s passions include his family, cooking, snow skiing, the Atlanta Braves and the pursuit of the ultimate BLT sandwich.
How Kevin has helped clients…
- Launched a lined of smokers in Bass Pro Shops, Academy Sports, ACE, True Value, The Home Depot, and various independent sales channels resulting in 23K units sold annually
- Leveraged new packaging and labels to increase seasonal comparable sales by 13% for a leading plant food manufacture
- Developed a digital rebate platform for the residential remodeling and light construction industry
- Managed strategic sponsorships as large as the Olympics and NASCAR down to a local home show tour
Education
- Bachelors – Advertising/Public Relations, Texas Christian University
Industry Experience
- Retail
- Manufacturing
- Publishing
- Marketing/Advertising
- Start-ups
Specialties
- Marketing Strategy Development & Implementation
- Multicultural Marketing
- Content Marketing
- Corporate Communications
- Residential Remodeling and Light Commercial Segment
- Outsourced Labor Models
- Agency Management
- Virtual Team Leadership
- Marketing Team Development and Structure
- Entrepreneurship
- Digital/Social Marketing
Published Works
Scalability to Succession/Exit: Planning for the Future
The transition from a scalable business to succession or exit represents the culmination of an entrepreneur's journey. This stage focuses on optimizing the business for long-term value, whether the goal is to pass it on to new leadership or prepare for a sale. This...
Sustainability to Scalability: Expanding Your Business Horizons
The transition from a sustainable business to a scalable one marks a significant milestone in an organization's lifecycle. This stage is characterized by the ability to grow rapidly and efficiently, without a proportional increase in resources or costs. For...
Why Quick Wins Are the Secret Strategies of Fractional CMOs
You Don’t Have to Wait Months to See Marketing ROI According to McKinsey, 70% of transformation initiatives fail—largely due to lack of early momentum and stakeholder buy-in. So let’s cut to the chase: your business doesn’t have the luxury of time, and your fractional...
