Kevin Kilpatrick

CMO

Kevin Kilpatrick is a cerebral marketing leader with a passion for developing strategy and then implementing the plan all in the name of driving sales.

 

Learn How Kevin Can Help Grow Your Business  >

Meet Kevin

Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a passion for influencing consumer behavior to drive revenue and a proven track record of using a variety of tactics including content marketing, digital/social campaigns, in-store marketing, traditional advertising and public relations.

Kevin’s passions include his family, cooking, snow skiing, the Atlanta Braves and the pursuit of the ultimate BLT sandwich.

How Kevin has helped clients…

  • Launched a lined of smokers in Bass Pro Shops, Academy Sports, ACE, True Value, The Home Depot, and various independent sales channels resulting in 23K units sold annually
  • Leveraged new packaging and labels to increase seasonal comparable sales by 13% for a leading plant food manufacture
  • Developed a digital rebate platform for the residential remodeling and light construction industry
  • Managed strategic sponsorships as large as the Olympics and NASCAR down to a local home show tour

Education

  • Bachelors – Advertising/Public Relations, Texas Christian University

Industry Experience

  • Retail
  • Manufacturing
  • Publishing
  • Marketing/Advertising 
  • Start-ups

Specialties

  • Marketing Strategy Development & Implementation 
  • Multicultural Marketing
  • Content Marketing
  • Corporate Communications
  • Residential Remodeling and Light Commercial Segment
  • Outsourced Labor Models
  • Agency Management
  • Virtual Team Leadership
  • Marketing Team Development and Structure
  • Entrepreneurship
  • Digital/Social Marketing

Published Works

Valuable Skills That Will Pay You Forever: Soft Skills

Valuable Skills That Will Pay You Forever: Soft Skills

It seems like the business world is a numbers game—and in some ways, it’s true. Data is king, and abilities like strong communication, creativity, and resiliency can seem secondary to impressive figures. But employers are increasingly prioritizing these interpersonal...

How Fractional CMOs Can Help You Rebrand Effectively

How Fractional CMOs Can Help You Rebrand Effectively

Are you considering a rebrand? Most companies undergo a rebrand of some kind every 7 to 10 years, but that doesn’t mean completely overhauling your brand and starting from scratch. But as the market landscape, customer expectations, and even social climates change,...

Leadership Burnout: What Causes It and How to Avoid It

Leadership Burnout: What Causes It and How to Avoid It

Burnout is practically unavoidable these days, with 65% of employees feeling its effects. And those in leadership positions are uniquely prone to burnout. Leadership roles come with immense responsibilities and pressures, and as organizations continue to grow, the...

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