
Kevin Kilpatrick
CMO
Kevin Kilpatrick is a cerebral marketing leader with a passion for developing strategy and then implementing the plan all in the name of driving sales.
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Learn How Kevin Can Help Grow Your BusinessĀ >
Meet Kevin
Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a passion for influencing consumer behavior to drive revenue and a proven track record of using a variety of tactics including content marketing, digital/social campaigns, in-store marketing, traditional advertising and public relations.
Kevinās passions include his family, cooking, snow skiing, the Atlanta Braves and the pursuit of the ultimate BLT sandwich.
How Kevin has helped clients…
- Launched a lined of smokers in Bass Pro Shops, Academy Sports, ACE, True Value, The Home Depot, and various independent sales channels resulting in 23K units sold annually
- Leveraged new packaging and labels to increase seasonal comparable sales by 13% for a leading plant food manufacture
- Developed a digital rebate platform for the residential remodeling and light construction industry
- Managed strategic sponsorships as large as the Olympics and NASCAR down to a local home show tour
Education
- Bachelors – Advertising/Public Relations, Texas Christian University
Industry Experience
- Retail
- Manufacturing
- Publishing
- Marketing/AdvertisingĀ
- Start-ups
Specialties
- Marketing Strategy Development & ImplementationĀ
- Multicultural Marketing
- Content Marketing
- Corporate Communications
- Residential Remodeling and Light Commercial Segment
- Outsourced Labor Models
- Agency Management
- Virtual Team Leadership
- Marketing Team Development and Structure
- Entrepreneurship
- Digital/Social Marketing
Published Works
Transparent Leadership Series: Unfiltered CMO Strategic Insights on Buyer Interview Objections
How CMOs turn Skepticism into Strategyāno filters, no scripts, just raw insights. During a recent peer-to-peer meeting among the Fractional CMOs at yorCMO, one CMO raised a critical challenge: their client was hesitant to conduct buyer interviews, questioning whether...
Our Ideal Clients Are Looking for Leaders, Not Leads
At yorCMO, we believe that great marketing doesnāt start with campaigns or contentāit starts with leadership. Our ideal clients know they donāt need someone to generate noise or manage tasks. They need a strategic leader who can bring clarity, align marketing with...
The Power of Data-Driven Marketing: How Analytics Drive Smarter Business Decisions
Unlock the potential of data-driven marketing! Learn how to leverage insights to refine strategies, boost personalization, and drive growth.