Pittsburgh, PA-based Ken Acer has more than 30+ years of experience with B2B industrial and technology-based companies.
Omaha, Nebraska, March 14th 2023.- yorCMO, the go-to fractional marketing firm for growth-minded CEOS, is pleased to announce the addition of Ken Acer, Pittsburgh, PA., as the newest CMO (Chief Marketing Officer) to join their team.
With Ken’s hiring, Omaha-based yorCMO adds an accomplished marketing executive with over 35 years of experience helping industrial and technology-based B2B companies tackle marketing problems and achieve sustainable growth.
Ken is now making his expertise available to companies seeking to elevate their marketing game. His background as a chemical engineer and MBA graduate, along with his vast experience in international marketing, product management, distributor sales management, and coaching, makes him uniquely qualified to assist businesses in achieving their marketing goals.
Over his career, Ken has managed sales teams and distributors with no marketing support and grew a team from zero to 55 marketers, supporting over 600 salespeople across 16 countries and six continents, with a marketing budget of $12 million.
His expertise has also improved New Product Development (NPD) speed and effectiveness by driving the creation and usage of global new product launch processes that more than doubled new product sales (aka Product Vitality), increasing from 19% to 42% in only four years.
As the International Marketing Director for MSA Safety, a global safety manufacturing, design, and supply company, Ken oversaw teams in Asia, Australia, Africa, Europe, and Latin America. Working with 50+ marketing managers, Ken’s achievements include increasing organizational efficiency by reducing marketing expenses and refocusing on core products with enhanced profitability. Operating margin grew from 10% to 15%.
Ken’s team drove demand creation processes and grew the combined international organization to 53% of MSA Safety’s annual revenue, or $617 million.
His professional experience has a record of delivering outstanding results, both in corporate environments and smaller organizations with little or no marketing capabilities. Regardless of company size, Ken remains particularly adept at finding the right strategy for new business growth.
Ken is available to work with companies that are seeking to take their marketing efforts to the next level. With his extensive experience and proven track record, he can help businesses achieve sustainable, accelerated growth.
Industries:
- Industrial & Manufacturing
- Oil, Gas, Chemicals
- Power generation, transportation, and distribution
- Primary metals (Steel, Aluminum)
- Mining (Coal and Hard Rock)
- Construction and General Industry
- First Responders (Fire, Police, Military)
- Industrial distribution (from large multinational to small mom-and-pop)
- HVAC
The yorCMO difference
“At yorCMO, we are committed to helping businesses align their marketing moves with their revenue goals. The addition of Ken to the team means yorCMO being able to help even more CEOS get the hands-on marketing expertise they need,” said Joe Frost, yorCMO co-founder.
The yorCMO Fractional Marketing System allows companies – that struggle with obtaining C-level marketing expertise – to reap the benefits of seasoned professionals at a fraction of the cost.
Inquiries or more information about yorCMO:
info@yorcmo.com or at 402-630-5440.
