yorCMO, the go-to fractional marketing firm for growth-minded CEOS, is pleased to announce the addition of Aditi Karandikar of San Jose, California, to their team. As one of the newest Fractional CMOs to join the Omaha-based company, Aditi adds value with her extensive experience in demand generation and operations at B2B technology companies.

I love to see marketing establish itself as “revenue generator” and not perceived as just a “cost center” for businesses of all sizes. Marketing drives sales and should have a seat at the table. – Aditi Karandikar

Aditi is known for living on the cutting edge of B2B marketing. Over the past 15+ years, she has successfully changed the perception of the marketing team from being a “cost center” to a “pipeline creator”. Named a Top 45 Account Based Marketing marketer, Aditi has created and accelerated sales pipelines for companies ranging from startups to Fortune 500 enterprises, helping them all scale to the next level of growth.

How Aditi has helped her clients: 

 I have been able to wear multiple hats to get work done. I can be strategic visionary but also roll up my sleeves to be very tactical. – Aditi Karandikar

As the Head of Global Demand Generation for a $1B fintech company, she developed a product-led and sales-led growth strategy that delivered revenue and consistent growth. Collaborating cross-functionally across many departments, Aditi managed a 30-person team that produced over $200M in pipeline and delivered 6x ROI on every marketing dollar spent. She has also served as Senior Director of Demand Generation & Marketing Ops for a data management company where she grew company revenue from 80M to 200M+ and oversaw the successful merger of 3 companies.

As a proponent of a unique hybrid marketing philosophy, Aditi uses a data-driven approach to acquire customers, create revenue, and build brand awareness – all essential for success in today’s market. Above all, she loves helping growth-minded CEOs achieve their goals.

Industries: 

• B2B as well as B2C and B2B2C marketer 
• FinTech, Financial Services, Edtech, Regtech, Biotechnology 
• Hi-Tech – cloud as well as on-premise solutions, DRaaS, backup, cybersecurity, storage, data protection 
• B2b SaaS, web3 (crypto, AR/VR, AI/ML) 

The yorCMO difference

“With the uncertainties of a looming recession, Fractional CMOs are the way to go. You get competent talent at a fraction of the cost of a full-time hire – not to mention a battle-tested EOS system that delivers.” – Aditi said of yorCMO’s Fractional CMO model

“At yorCMO, we are committed to helping businesses align their marketing and sales. Aditi is particularly adept at this. With the addition of her to the team, we look forward to helping even more organizations close this knowledge and performance gap,” says Joe Frost, yorCMO co-founder.

At yorCMO we see an opportunity to help businesses that are struggling to align marketing and sales with their goals and objectives. The marketing strategies our Fractional CMO’s develop and execute help close this knowledge and performance gap. Our clients gain clarity into their marketing initiatives while producing more leads, sales, and revenue for their business.

Our proven process and fiduciary partnership model has been crafted with top marketing executives and tested time and again with out clients. This repeatable process is dependable enough for predictable growth, yet flexible enough to accommodate your unique marketing needs and it is designed to support B2B and B2C companies regardless of size or industry offering instant access to C-Level talent with highly customized and flexible engagements.

Contact us today and let’s see how we can help you achieve your business goals: info@yorcmo.com