yorCMO is proud to welcome Marguerite Yeo as its Chief Marketing Officer. Marguerite brings over 14 years of proven marketing leadership experience to the team. Her expertise in accelerating market expansion, improving marketing ROI, and driving growth for startups and blue-chip companies make her a valuable addition to yorCMO.
Marguerite is highly skilled in developing marketing strategies and integrated demand generation plans, customer acquisition, branding, and leading teams and agencies to deliver their best work. She is also adept at setting goals, objectives, KPIs, budgeting, and resource planning. Marguerite is recognized for strategic thinking, data-driven decision making, tenacity, work ethic, collaboration, and mentoring skills.
In her previous roles, Marguerite has helped IT and SaaS companies grow their marketing and sales pipelines, improve marketing ROI, and accelerate market expansion. As the marketing leader for an IT company, Marguerite coached the marketing team to establish thought leadership and increase awareness through PR, AR, social media, events, and the website. She also drove lead conversions through content and demand generation programs, managed other aspects of marketing including marketing pipeline planning, budgeting, and creative services.
As the Director of Content Marketing for a global IT cloud software company, Marguerite grew organic search traffic by 32% through cross-team collaboration with product marketing. She drove content planning, governance, and delivery of assets that were distributed through owned, earned, and paid media. She also built and nurtured relationships with customers and prospects to increase awareness, establish leadership, influence preference, generate demand, drive conversions, and build loyalty.
For a billion-dollar IT software and computer manufacturing company in the Cloud Product Marketing capacity, Marguerite boosted website engagement from 0.23 to 0.81 with content that spanned the entire customer journey. She grew organic search traffic by 69% from 4K with the introduction of the Cloud learning center, revolutionized the customer experience with the debut of the Cloud management portal, and transformed operations with the DOMO BI platform while instilling data-driven decision making.
Prior to her current role, Marguerite led senior level positions in several IT and SaaS companies as Senior Director of Digital Marketing, Director of Strategy & Insights, and Director of Product Marketing.
With her extensive experience, Marguerite is well-equipped to help yorCMO’s clients develop innovative marketing strategies that drive results. Her skills and expertise in coaching, leading teams, driving demand generation, and nurturing customer relationships will be invaluable to the yorCMO team.
Industries:
- Information and Communication
- Health Care
- PaaS, SaaS, DaaS, IaaS
- Computer and Network Security
- Computer Hardware
- Computer Networking
- Computer Software
- Information Technology and Services
- Internet
- Telecommunications
- Wireless
- Health, Wellness and Fitness
The yorCMO difference
“At yorCMO, we are committed to helping businesses align their marketing moves with their revenue goals. The addition of Marguerite to the team means yorCMO being able to help even more CEOs get the hands-on marketing expertise they need,” said Joe Frost, yorCMO co-founder.
The yorCMO Fractional Marketing System allows companies – that struggle with obtaining C-level marketing expertise – to reap the benefits of seasoned professionals at a fraction of the cost.
Inquiries or more information about yorCMO:
info@yorcmo.com or at 402-630-5440.
