Brandie Rezac

CMO

Brandie Rezac

CMO

Omaha, Nebraska

Brandie has over 30 years of corporate marketing experience, working at both Fortune 500 companies and small businesses.

Meet Brandie

Brandie has over 30 years of experience in all aspects of marketing with an emphasis on the construction and home services industries.

Throughout her career, she has helped B2B organizations with all aspects of marketing, including branding, digital and traditional marketing strategy, web and SEO, content marketing, digital and social media, and event marketing.

She can leverage dynamic talents across all marketing disciplines to conceptualize, develop, and execute marketing and advertising strategies to achieve corporate goals. Brandie is a creative problem solver, with the ability to identify process gaps and implement proven marketing solutions to drive revenue growth.

How Brandie has helped clients…

  • Working with a larger regional foundation contractor, she identified through buyer interviews that they were not losing business to competitors but rather the prospect was choosing to not get the work done.  This led to the creation of a lead nurturing campaign that realized an additional 5% in sales with no impact on the marketing budget.
  • Re-branded an international construction products manufacturer and supported the company’s vast distribution network; these marketing efforts helped the company more than double its revenue during her tenure.
  • Created a new name and brand for an existing business-to-business division at North America’s largest direct response toy manufacturer and project managed their first e-commerce site.
  • While at the largest 3rd party credit card processor, Brandie managed the company’s first corporate branding campaign bringing 5 divisions together in a coordinated lead generation campaign.

She received a Bachelor of Journalism in Advertising from the University of Nebraska-Lincoln with an emphasis in marketing and psychology. She currently sits on the Board for the American Marketing Association- Omaha Chapter; and was named Marketer of the Year in 2000 by the same organization.

Industry Expertise:

Construction & Associated Services
Retail
Manufacturing
Automotive
Professional Services
Dental Practice
Healthcare
Medical Research & Pharmaceutical

Specialties

  • Digital & Traditional Marketing Strategy
  • Brand Development
  • Marketing Plans and Execution
  • Lead Generation – Inbound and outbound
  • Content Strategy
  • Digital and Social media marketing
  • Event Planning & Execution
  • Project Management
  • Budget, P&L and Contracts
  • Positioning & Differentiation
  • Consumer Research
  • Competitive Analysis
  • Segmentation
  • Point-of-Sale & Promotions
  • Loyalty / CRM
  • Mentoring & Leadership

Videos

Published Works

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2626 North 170th Ave,

Omaha NE 68116

info@yorCMO.com

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