How can Marguerite help her clients:

As the marketing leader for an IT company, she: 

• Coached the marketing team to establish thought leadership and increase awareness through PR, AR, social media, events, and website 
• Drove lead conversions through content, and demand generation programs 
• Managed other aspects of marketing including marketing pipeline planning, budgeting, and creative services. 

As the Director of Content Marketing for a global IT cloud software company, Marguerite: 

• Grew organic search traffic by 32% through cross-team collaboration with product marketing. 
• Drove content planning, governance, and delivery of assets that were distributed through owned, earned, and paid media. 
• Built and nurtured relationships with customers and prospects to increase awareness, establish leadership, influence preference, generate demand, drive conversions, and build loyalty. 

For a billion-dollar IT software and computer manufacturing company, in the Cloud Product Marketing capacity, she: 

• Boosted website engagement from 0.23 to 0.81 with content that spanned the entire customer journey. 
• Grew organic search traffic by 69% from 4K with the introduction of the Cloud learning center. 
• Revolutionized the customer experience with the debut of the Cloud management portal. 
• Transformed operations with the DOMO BI platform and instilled data-driven decision making. 

Prior to these positions, Marguerite led senior level positions in several IT and SaaS companies as Senior Director of Digital Marketing, Director of Strategy & Insights, and Director of Product Marketing.