Is your company’s website traffic dwindling? Are you finding that the cost of acquiring new customers is sky-high? 

A lot of your peers are in exactly the same position, and knowing how to come out the other end can be a feat all in itself.

But did you know AI-assisted content creation could be the nudge your strategy needs?

In this post, we’ll cover how using AI can address these issues and significantly boost your website visitors, product installs, and revenue. We’ll also share how integrating AI with human oversight can turn your content strategy into a powerful growth engine.

The Infinite Loop of Declining Traffic and High Acquisition Costs

Declining website traffic and high customer acquisition costs are critical issues that can erode your business’s margins and prospects. 

When your website traffic decreases, your sales funnel suffers. Fewer visitors mean fewer opportunities to convert potential customers into loyal users. Not to mention, the cost of acquiring new customers becomes unsustainable, and you may find yourself spending more than you have on ads or other channels to make up for the shortfall.

As bad as that sounds, the consequences only start there—and you may find yourself in a downward spiral. First, you lose margins. Each customer becomes more expensive to acquire, eating into your profits.

Then, you’re left with a diminished pipeline. Organic visitors who are already aware of your company are crucial, and losing them means missing out on a valuable segment of your potential customer base.

Finally, you’re left feeling like your only option is to increase spending elsewhere. To compensate for the decline in organic traffic, you’ll need to invest more in other—often way pricier—marketing channels.

Related: 5 Ways to Improve Your Marketing Efficiency

3 Ways AI Can Help

Website traffic is often the gateway to a sale. Organic traffic, driven by SEO, is one of the most cost-effective ways to attract visitors. And getting organic traffic means creating high-quality content your visitors will actually want to see.

But that kind of content requires time, creativity, and resources—the likes of which many companies (especially small-to-medium-sized businesses) just can’t spare. 

This is where AI-generated content can come in and dramatically streamline the process. Here’s how. 

First, you can identify your growth opportunities using an SEO strategy. AI can analyze search trends, keywords, and competition to identify areas where your content can rank better and attract more visitors.

Second, you can leverage AI to scale content creation. AI tools can generate content quickly, helping you produce more articles, blog posts, and other materials. This increased volume allows you to cover more topics and capture a broader audience.

Here’s a handy all-in-one resource you can use to understand how to use AI in your marketing strategy—and which tools to start with.

Finally, you can elevate the quality of your AI-generated content with human oversight. Know that AI isn’t a replacement for human work, but a way to simplify creation and get the process moving. Combining AI’s efficiency with human insight helps maintain high standards and prevents penalties from search engines.

Related: How Small Businesses Can Leverage AI for Growth and Innovation

A Real-World Story of Success

Fractional CMO Alex Montas recently worked with a company that faced many of the challenges we covered in this blog, and using a smart AI-forward strategy made all the difference for them.

The company was facing declining website traffic and high customer acquisition costs despite having a robust SEO presence. They were at a crossroads, and they even considered overhauling their strategy entirely.

Introducing AI-assisted content creation was a game-changer. Alex and the team used AI to increase their content output fourfold—while keeping keen human eyes involved to make sure the quality of the content remained high.

Here’s a quick summary of their results:

• They were able to increase website traffic by 300%
• Their product installs rose by 50%
• Their revenue grew by 15%

If that last figure grabbed your attention, here are some more ways you can boost your revenue growth this year.

But this company’s turnaround shows just how powerful AI can be when paired with human expertise—and the oversight of a fractional marketing leader to guide the process.

Related: How to Choose the Right AI Tools and Solutions

Need Guidance Getting Started?

Curious how AI can revolutionize your content strategy but don’t know which tools to use, how to use them effectively, or even how to budget for them?

Getting help from a qualified fractional CMO is a great first step. Unlike working with an outside agency, fractional CMOs serve as your fiduciary partner. They work alongside your company, integrate with your team, and help you devise and execute a strategy that meets your unique goals—just like Alex Montas did in the story above.

In a nutshell: You get all the benefits of a full-time marketing executive but at a fraction of the cost of hiring a full-time leader.

Click here to get in contact with one of our fractional leaders. You’ll get started with a free 30-minute consultation, and then we’ll work together to come up with a strategy that makes sense for you.