John Callahan
CMO
John has spent 25 years driving business growth through marketing in B2C and B2B channels.
  
  Connect with John on LinkedInMeet John
John has spent 25 years driving business growth through marketing in B2C and B2B channels through strategic brand management, innovation, sales and retail management with a focus on building sales and marketing teams faster and more profitably than industry standards. With experience managing both topline and bottom line growth, he has worked with billion-dollar brands, startups companies, and turnaround businesses. He also has extensive experience working with private equity firms at the board level.
He has worked with companies including PepsiCo, P&G, and Rubbermaid and covered a diverse range of household name brands including Tropicana, Quaker, Equal, Tide, and Purina as well as challenger brands like Zep, Enforcer, Evercare, and Country Vet and has experience in go to market distribution strategies across a variety of B2C and B2B channels.
John began his career working with Kroger and Walmart, and then pivoted to the manufacturing side after business school. After starting his marketing career with PepsiCo, John found his passion in working with small to medium sized businesses and challenger brands by positioning those brands to win in the marketplace against much larger national brands. He has successfully worked in high growth categories as well as commoditized businesses to grow sales and market share.
Throughout his marketing career, he has managed core businesses as well as innovation teams with full P&L responsibility and is extremely effective at creating order out of chaotic and complex business issues across the value chain from operations to sales. A balance of creative problem solving and analytical skills has given him the ability to apply his skill set to a variety of situations.
Born and raised in Atlanta, John moved around the country for the first 15 years of his career before settling back in his hometown. As an avid runner, he enjoys competing for fun in anything from 5K to half marathons to recharge as well as stay healthy and resilient. He also volunteers with a variety of local organizations that support the local community.
Published Works
What’s Best For ROMI: In-House CMOs, Agencies or Fractional CMOs?
Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.
Digital Marketing Assessment: Unlock The Full Power Of Marketing
Digital marketing assessments are fundamental elements of achieving a good return on investment for your marketing strategies while advertising online. Here’s what you should know about them. What Is A Digital Marketing Assessment? A digital marketing assessment is an...
An Effective Marketing Strategy Shouldn’t Be Hard: A Case for Fractional CMOs
A fractional CMO can oversee integrated marketing efforts from a visionary point of view and help set smart goals. By applying their expertise in not only data driven marketing strategy but also management and organization, fractional CMOs can help organizations reach their long-term goals.
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