Brandie Allen-Rezac has over 30 years’ experience in corporate marketing working at both Fortune 500 and small businesses. Throughout her career, she has helped B2B organizations with all aspects of marketing, including branding, digital and traditional marketing strategy, web and SEO, content marketing, digital and social media, and event marketing.
She knows how to leverage dynamic talents across all marketing disciplines to conceptualize, develop, and execute marketing and advertising strategies to achieve corporate goals. She is a creative problem solver, with the ability to identify process gaps and implement proven marketing solutions in order to drive revenue growth.
Brandie has helped clients:
Re-branded an international construction products manufacturer and supporting the company’s vast distribution network; these marketing efforts helped the company more than double its revenue during her tenure.
Created new name and brand for an existing business-to-business division at North America’s largest direct response toy manufacturer and project managed their first ecommerce site.
While at the largest 3rd party credit card processor, Brandie managed company’s first corporate branding campaign bringing 5 divisions together in a coordinated lead generation campaign.
She received a Bachelor of Journalism in Advertising from the University of Nebraska-Lincoln with an emphasis in marketing and psychology. She currently sits on the Board for the American Marketing Association- Omaha Chapter; and was named Marketer of the Year in 2000 by the same organization.
- Retail & Grocery
- Food & Beverage
- Consumer Goods
- Higher Education
- Software & Technology
- Brand Management
- Strategic Planning
- Positioning & Differentiation
- Media Planning & Buying
- Consumer Research
- Competitive Analysis
- Public Relations
- Direct (Target) Marketing
- Social Media
- Loyalty / CRM
- “Authenticity: Building a Brand in an Insincere Age.”
- Future of Commerce & Customer Engagement (10 Blog Posts for SAP)
- Why Marketers Aren’t As Good At Communicating As They Think
- The 7 Habits of Highly Effective Marketers
- The Powerful Impact Stories Have on Brand Building
- Scattered Focus: Why Your Marketing Is Failing & How to Be More Effective
It’s possible to hire a strong marketing team that gets results, even if you’re starting from nothing. Instead of blindly going through the hiring process, let a fractional CMO help develop your marketing strategy and mentor your new hires.