Brandie Rezac
CMO
Brandie has over 30 years’ experience in corporate marketing working at both Fortune 500 and small businesses.
Meet Brandie
Brandie Allen-Rezac has over 30 years’ experience in corporate marketing working at both Fortune 500 and small businesses. Throughout her career, she has helped B2B organizations with all aspects of marketing, including branding, digital and traditional marketing strategy, web and SEO, content marketing, digital and social media, and event marketing.
She knows how to leverage dynamic talents across all marketing disciplines to conceptualize, develop, and execute marketing and advertising strategies to achieve corporate goals. She is a creative problem solver, with the ability to identify process gaps and implement proven marketing solutions in order to drive revenue growth.
How Brandie has helped clients…
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Re-branded an international construction products manufacturer and supporting the company’s vast distribution network; these marketing efforts helped the company more than double its revenue during her tenure.
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Created new name and brand for an existing business-to-business division at North America’s largest direct response toy manufacturer and project managed their first ecommerce site.
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While at the largest 3rd party credit card processor, Brandie managed company’s first corporate branding campaign bringing 5 divisions together in a coordinated lead generation campaign.
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She received a Bachelor of Journalism in Advertising from the University of Nebraska-Lincoln with an emphasis in marketing and psychology. She currently sits on the Board for the American Marketing Association- Omaha Chapter; and was named Marketer of the Year in 2000 by the same organization.
Industry Expertise
- Retail & Grocery
- Food & Beverage
- Consumer Goods
- Healthcare
- Higher Education
- Automotive
- Telecommunications
- Software & Technology
Specialties
- Advertising
- Brand Management
- Strategic Planning
- Positioning & Differentiation
- Media Planning & Buying
- Consumer Research
- Competitive Analysis
- Segmentation
- Point-of-Sale
- Promotions
- Public Relations
- Direct (Target) Marketing
- Digital
- Social Media
- Loyalty / CRM
Published Works
Which Comes First, The Budget or The Strategy?
Your marketing budget and strategy are so closely tied, it can be difficult to determine which one should come first. Does it even matter?
What To Do When Looking To Better Manage Your Internal Marketing Team
It’s possible to hire a strong marketing team that gets results, even if you’re starting from nothing. Instead of blindly going through the hiring process, let a fractional CMO help develop your marketing strategy and mentor your new hires.
Ask a CMO: Why brand awareness is important to your company?
With so many brands out there, there’s a lot of competition for getting into the mind of your potential customers. Learn why effective branding is essential for your business growth.
Strength in Numbers with a CMO Team
As the old saying goes, two heads are better than one. And our collaboration puts the strategic and creative minds of 10 CMOs to work for your business. The innovative fractional model is designed to be as flexible as it is effective, working alongside you to scale your growth, improve profitability, and drive your business forward.
Referral Marketing is For Every Business
Even if your business is going well, you know things could be going better. It’s the dream of nearly every business owner to see their business grow. In fact, they say if you’re not growing, you’re dying. But where do you start when it comes to managing for growth?...
Celebrate a Re-branding Win
Recently Brandie Rezac, one of our fractional CMOs shared a client success story with our team during our weekly success call. The story was about the challenge her client, a regional foundation and concrete repair contractor had during a recent transition, trying to...
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