Brandie Rezac
CMO
Brandie has over 30 years’ experience in corporate marketing working at both Fortune 500 and small businesses.
Meet Brandie
Brandie Allen-Rezac has over 30 years’ experience in corporate marketing working at both Fortune 500 and small businesses. Throughout her career, she has helped B2B organizations with all aspects of marketing, including branding, digital and traditional marketing strategy, web and SEO, content marketing, digital and social media, and event marketing.
She knows how to leverage dynamic talents across all marketing disciplines to conceptualize, develop, and execute marketing and advertising strategies to achieve corporate goals. She is a creative problem solver, with the ability to identify process gaps and implement proven marketing solutions in order to drive revenue growth.
How Brandie has helped clients…
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Re-branded an international construction products manufacturer and supporting the company’s vast distribution network; these marketing efforts helped the company more than double its revenue during her tenure.
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Created new name and brand for an existing business-to-business division at North America’s largest direct response toy manufacturer and project managed their first ecommerce site.
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While at the largest 3rd party credit card processor, Brandie managed company’s first corporate branding campaign bringing 5 divisions together in a coordinated lead generation campaign.
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She received a Bachelor of Journalism in Advertising from the University of Nebraska-Lincoln with an emphasis in marketing and psychology. She currently sits on the Board for the American Marketing Association- Omaha Chapter; and was named Marketer of the Year in 2000 by the same organization.
Industry Expertise
- Retail & Grocery
- Food & Beverage
- Consumer Goods
- Healthcare
- Higher Education
- Automotive
- Telecommunications
- Software & Technology
Specialties
- Advertising
- Brand Management
- Strategic Planning
- Positioning & Differentiation
- Media Planning & Buying
- Consumer Research
- Competitive Analysis
- Segmentation
- Point-of-Sale
- Promotions
- Public Relations
- Direct (Target) Marketing
- Digital
- Social Media
- Loyalty / CRM
Published Works
Which Comes First, The Budget or The Strategy?
Your marketing budget and strategy are so closely tied, it can be difficult to determine which one should come first. Does it even matter?
Get your growth back on track!
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