Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.
Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.
In today’s world, change happens rapidly. The traditional sales or marketing funnel doesn’t make the grade anymore. In your business, you strive to provide the best customer service and experience, along with loyalty beyond the purchase. So how will you adapt your marketing strategy to serve your customers best?
Reviews matter as 92% of consumers regularly read online ratings before considering a purchase. 87% of them won’t even consider businesses with 1 or 2 star ratings! CMO Aneta Zawila-Jordan talks about the power of positive reviews and how to get them. Aneta is a...
Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do...
