Are You Investing in Your Marketing Budget? Even organizations that see marketing as an unnecessary expense engage in promotional strategies. Whether it’s building a website, creating a social media page, or simply putting a sign out front, no business succeeds...
While you may have a quality product or service that perfectly meets your target audiences’ needs, that usually isn’t what converts them into paying customers and brand advocates. In most cases, it’s your brand’s story and ability to form an emotional connection with...
Business leaders and marketers alike keep referring to the “funnel” when depicting their hypothetical customer’s journey from lead generation stage to prospect conversion stage. However, this classic marketing illustration is fairly antiquated. It certainly does its...
Reviews matter as 92% of consumers regularly read online ratings before considering a purchase. 87% of them won’t even consider businesses with 1 or 2 star ratings! CMO Aneta Zawila-Jordan talks about the power of positive reviews and how to get them. Aneta is a...
Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do...
