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Blog Post
Does Industry Expertise Matter in the Sales Process for Fractional CMOs?
What 30+ Prospect Conversations Reveal About the Role of Industry Expertise As fractional CMOs, it’s natural to wonder: Do prospects prefer CMOs with industry-specific expertise, or do they prioritize strategic capabilities and transferable skills? To answer this,...
Shortening the Time to Value in Fractional CMO Strategies
In today’s fast-paced business environment, businesses need results yesterday. The challenge for fractional CMOs is to step in, assess, and act with the urgency of a full-time executive—but without the luxury of time. At yorCMO, we’ve honed a process to accelerate...
Fractional Marketing: A Flexible Solution for Business Growth
Discover how fractional marketing offers flexible, cost-effective solutions for scaling your business with expert guidance and measurable results.
Cactus Campaign: Turning Pots into Profits with Smart Marketing
At yorCMO, we believe marketing comes in many forms, and each one can deliver real results. Recently, one of our Chief Marketing Officers, Dave Blanchard, spearheaded a brilliant marketing campaign for a home service company. Dubbed the "Cactus Campaign," this...
Effective Healthcare Marketing: Overcoming Challenges to Connect with Patients
Discover how innovative strategies in marketing for healthcare can help overcome challenges, build trust, and foster patient engagement.
