Has Your Ideal Customer Changed? Most companies can easily describe their ideal customer based on buyer behavior and how it relates to the product or services they offer. This generally informs a business’s marketing strategy, where companies strive to reach certain...
There are nearly 775,000 franchise businesses spread out in hundreds of locations across the United States. Franchises vary in size from two locations to thousands, occupying local markets as different as two areas of the same town or multiple locations nationwide....
Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target customer or an influencer? Who are these low hanging fruit? Do they form a viable part of your business strategy? if they are, what are the best ways to reach...
Of the many strategies that contribute to business success, marketing is central. As a small business grows and evolves, its marketing strategy must also grow, evolve and improve. Ripe for improvement in many businesses are three practices that create inefficiency....
