by Dave Blanchard | Jul 6, 2022 | Dave Blanchard
Franchising is one of the fastest-growing business models in the world today. As a business model, it can be found frequently in industries like restaurants, clothing stores, and service providers (essentially, any brand where more locations can equal bigger growth.)...
by Dave Blanchard | Feb 1, 2022 | Case Study, Dave Blanchard
Dave Blanchard Fractional CMO Dave has contributed leadership in a broad variety of roles and business units over a 26 year marketing career with a Fortune 50 Technology Market Maker. (360) 953-8898 dave@yorcmo.com Connect with Dave on LinkedIn...
by Dave Blanchard | Aug 9, 2021 | Dave Blanchard
Has Your Ideal Customer Changed? Most companies can easily describe their ideal customer based on buyer behavior and how it relates to the product or services they offer. This generally informs a business’s marketing strategy, where companies strive to reach certain...
by Jay Gordman | May 6, 2021 | Dave Blanchard, Jay Gordman
There are nearly 775,000 franchise businesses spread out in hundreds of locations across the United States. Franchises vary in size from two locations to thousands, occupying local markets as different as two areas of the same town or multiple locations nationwide....
by Flor Arballo | Feb 15, 2021 | Dave Blanchard
Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target customer or an influencer? Who are these low hanging fruit? Do they form a viable part of your business strategy? if they are, what are the best ways to reach...
by Dave Blanchard | Sep 28, 2020 | Dave Blanchard, News
Of the many strategies that contribute to business success, marketing is central. As a small business grows and evolves, its marketing strategy must also grow, evolve and improve. Ripe for improvement in many businesses are three practices that create inefficiency....
