https://vimeo.com/416052320 About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a...
Jay Gordman
Shifting Dental Diagnosis to the Web: Development of a New Communications Tool and Online Presence
See Chief Marketing Officer Jay Gordman's full video discussing this dental clients' pivot during the pandemic:Â Full Video. Challenges During the month of March 2020, due to the highly communicable nature of COVID-19, the State of Nebraska required all dental...
Dental Case Study
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital...
What are businesses doing to replace trade shows?
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital marketing...
How Can Retailers Adapt to the Pandemic?
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital...
How Buyer Interviews Triggered a Profound Shift in Product Positioning
A fresh perspective on marketing can completely change a company’s perspective of its own product positioning and lead to stunning improvements in revenue. yorCMO’s cofounders Jay Gordman and Joseph Frost recently analyzed this phenomenon in a discussion about a...