There’s a new “it” thing across social media every day—if not every few hours. Just as soon as these trends come out, businesses across all industries will jump on board to produce something related. But just because everyone else is following a trend shouldn’t inform...
How AI is transforming marketing strategies in the healthcare industry. The healthcare industry is continuously transforming but staying ahead of the curve requires more than just innovative medical practices and technologies. As the industry continues to expand, so...
Lifecycle marketing: a powerful approach. A customer’s start-to-finish journey with your—or any—company is long, and it’s up to you to make a memorable impression at every step. You need a strategy that addresses every stage of the customer journey. Enter lifecycle...
Nowadays it’s easy to get caught up in the latest marketing trends and technologies, chasing after quick wins. However, the foundation of any successful marketing strategy remains the same: truly understanding your customer. Peter Drucker once said: "Marketing...
Is your company’s website traffic dwindling? Are you finding that the cost of acquiring new customers is sky-high? A lot of your peers are in exactly the same position, and knowing how to come out the other end can be a feat all in itself. But did you know...
Revenue growth eludes many CEOs. You've built a product and assembled a team, but predictable sales still seem out of reach. With about 95% of chief executives planning to at least maintain—if not expedite—business transformation this year, it’s clear many expect to...
