Kevin Kilpatrick
CMO
Kevin Kilpatrick is a cerebral marketing leader with a passion for developing strategy and then implementing the plan all in the name of driving sales.
Learn How Kevin Can Help Grow Your Business >
Meet Kevin
Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a passion for influencing consumer behavior to drive revenue and a proven track record of using a variety of tactics including content marketing, digital/social campaigns, in-store marketing, traditional advertising and public relations.
Kevin’s passions include his family, cooking, snow skiing, the Atlanta Braves and the pursuit of the ultimate BLT sandwich.
How Kevin has helped clients…
- Launched a lined of smokers in Bass Pro Shops, Academy Sports, ACE, True Value, The Home Depot, and various independent sales channels resulting in 23K units sold annually
- Leveraged new packaging and labels to increase seasonal comparable sales by 13% for a leading plant food manufacture
- Developed a digital rebate platform for the residential remodeling and light construction industry
- Managed strategic sponsorships as large as the Olympics and NASCAR down to a local home show tour
Education
- Bachelors – Advertising/Public Relations, Texas Christian University
Industry Experience
- Retail
- Manufacturing
- Publishing
- Marketing/Advertising
- Start-ups
Specialties
- Marketing Strategy Development & Implementation
- Multicultural Marketing
- Content Marketing
- Corporate Communications
- Residential Remodeling and Light Commercial Segment
- Outsourced Labor Models
- Agency Management
- Virtual Team Leadership
- Marketing Team Development and Structure
- Entrepreneurship
- Digital/Social Marketing
Published Works
How AI and SEO Drive a Winning Business Strategy
As a CEO or business owner, you’ve probably heard terms like “AI” and “SEO” thrown around as essential tools for growing your business in the digital age and it’s easy to get caught up in the excitement of leveraging the latest tools and techniques. AI now plays a...
Boosting Revenue and Engagement with Strategic Goals
Driving Customer Engagement and Revenue Growth with Strategic Focus. One of our clients, a B2B business in the e-commerce space needed to achieve ambitious growth but struggled with growing the customer lifetime value of existing clients. With no clear focus, they...
The Power of Niche Marketing in Healthcare IT
Many healthcare organizations I’ve worked with tend to fall into the same thinking: Reaching a wider audience means greater success, right? But the reality is often quite different. As a CEO navigating this specialized industry, focusing on niche marketing could be...
