A well-crafted marketing strategy can have a significant impact. Fractional CMO Eric Johnson developed the right steps for success and delivered an $11M innovation by partnering two major brands.
Eric Johnson, was the Senior Vice President of Marketing for Flowers Foods & Subsidiaries when he led $30M of private label business with Walmart, Kroger, Food Lion, and Aldi. He is now a Fractional CMO at yorCMO providing C-Level Marketing Expertise to several clients across multiple industries.
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