Eric Johnson

 

CMO

Eric is a proven innovative thought leader with a prominent track record of propelling vision and ideas into action and results. He has vast experience in both B2B and B2C across multiple industries and an ability to create the clarity and urgency to propel organizations towards higher levels of success.

Meet Eric

Eric Johnson has transformed businesses at Coca-Cola, Kraft Foods, Snyder’s-Lance, Sealed Air, and Flowers Foods through unlocking new business growth and turning around underperforming businesses.  He has led these businesses as an innovative thought leader with a prominent track record of propelling vision and ideas into action and results.  He creates the clarity and urgency to propel organizations towards higher levels of success.

While at Coca-Cola, Eric led teams that expanded sports drinks, bottled water, and energy drinks globally.  While at Kraft Foods, he developed a new vision and strategy for on-the-go snacks where he propelled a new team to grow share in 4-5 snack categories grow the business from $600M in 2008 to $820M in 2011.  At Snyder’s-Lance, Eric led the turnaround of Snyder’s of Hanover pretzels achieving 18 months of consecutive share growth.

Eric completed his undergraduate degree in Economics from North Carolina State in 1992 and completed his MBA at The Goizueta Business School at Emory University in Atlanta in 1998.  On the personal side, Eric is married to Melissa Johnson and they have three children, Ashlee (20), Riley (18), and Andrew (16).

How Eric has helped clients…

Eric has delivered exceptional results throughout his career. 

 

  • P&L Transformation: Drove +$7 million EBT margin through manufacturing and portfolio optimization.
  • Share Growth: Guided Snyder’s of Hanover to 18 months of share gains after 5 months of share decline.
  • Revenue Acceleration: Grew $800M Kraft Foods portfolio from -5% decline to +12% growth in 3 years.
  • Portfolio Strategy: Transformed portfolio (Bakery, Nuts, and Meat) to grow share in 5 of 6 categories.
  • New Product Growth:  Partnered with R&D to unlock $300 million of new products over past 15 years.
  • Digital Strategy: Delivered +5% growth with new breakthrough digital and social plan on Tastykake
  • B2B Marketing: Accelerated growth +6 pts with Amazon, Walmart, and Automotive industry wins.

Industry Expertise

  • B2C Food and beverage
  • E-Commerce
  • Retail | B2B Packaging
  • Manufacturing
  • B2B Pharmaceutical
  • Global and multinational corporations

Specialties

  • Strategic Business Planning | Execution
  • Analysis | Leadership
  • Revenue | Profit Growth
  • Brand Building | Management
  • Brand | Corporate Communications
  • Go-to-market Strategy | Attribution
  • Advertising | Promotion | Events
  • Social Media | Digital Marketing | Content
  • Performance Marketing | Lead Generation
  • P&L | Budget Management
  • Market Research | Segmentation | Optimization

Published work:

Client Success Story

Press Release

Blog articles

Driving Growth: Digital and Social Media Advertising Made Simple

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