Summary
The latest data finds that up to 90% of startups fail—no matter the industry—by year five.
However, even established businesses can struggle with stagnant revenue growth due to outdated approaches. When that happens, it’s time to reevaluate the marketing approach.
That’s precisely what one long-standing player in their industry did.
Despite their history, the company had been experiencing a decline in revenue over the past few years. Their traditional marketing efforts were no longer yielding satisfactory results as they weren’t landing with what their current consumers wanted. Additionally, their sales team lacked motivation and struggled with closing deals.
Fractional CMO Chris Daniello stepped in and helped the company turn its profits into high gear with targeted marketing. Let’s see how.
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