Combining Fractional CMO Strategic Leadership with Executive CFO Expertise to Empower Leaders, Processes & Results for Sustainable Scaling. 

yorCMO and FocusCFO announce a strategic partnership that expands both organizations’ ability to serve clients seeking sustainable business growth. This collaboration brings together yorCMO’s fractional CMO expertise with FocusCFO, fractional CFO services, creating a unified growth framework that aligns marketing strategy, financial operations, and executive leadership for small and mid-sized businesses.  

A Unified Approach to Sustainable Growth 

This partnership addresses a critical challenge facing growing businesses: marketing ambitions often outpace financial and operational readiness. By integrating these essential functions, clients receive: 

• Fractional Marketing + Fractional Financial Leadership: Both yorCMO and FocusCFO integrate directly into clients’ senior management teams rather than operating as external consultants. yorCMO delivers C-level marketing strategy through customized fractional engagements and hands-on leadership, while FocusCFO’s dedicated CFOs focus on three critical business areas: cash flow management, reducing business risk, and enabling scalable growth. 
• Structured Growth Methodologies: FocusCFO’s four-stage framework—Foundation, Health, Growth, and Value—provides a clear path for business owners to chart their journey toward sustainable, transferable value. This proven process empowers leaders by helping them establish a strong financial base, build a data-informed operational model, and make strategic decisions that drive long-term growth. This approach seamlessly integrates with yorCMO’s process for aligning marketing and sales with business goals. 
• Flexible Engagement Models: FocusCFO’s services are typically ½, 1, or 2 days per week, complementing yorCMO’s fractional model to provide businesses with exactly the level of executive support they need. 

Strategic Value for Clients

• Unified Growth Strategies: Marketing execution aligned with financial structure and operational capacity, ensuring sustainable scaling without overextension.
• Embedded Leadership Integration: Both firms work as true partners within client leadership teams, not external consultants, creating cohesive C-suite guidance.
• People-First Execution Frameworks: Shared commitment to empowering teams and leaders throughout the business lifecycle with customized solutions rather than one-size-fits-all approaches.
• Risk-Informed Growth: Marketing investments backed by solid financial planning and cash flow management, reducing the risk of growth-related cash flow challenges. 

Expanding the Executive Leadership Ecosystem 

Broadened C-Suite Network: FocusCFO’s nationwide network of experienced Fractional CFOs and Area Presidents combines with yorCMO’s pool of senior marketing leaders to create a comprehensive ecosystem of executive talent supporting SMB growth. 

Community-Centered Approach: FocusCFO believes that every small business and entrepreneur deserves the chance to grow, prosper, and reach their full potential, aligning with yorCMO’s mission to make C-level marketing expertise accessible and affordable. 

This partnership reinforces both organizations’ commitment to helping small and mid-sized businesses achieve sustainable, transferable value through integrated executive leadership and proven growth methodologies. 

About yorCMO 

yorCMO provides fractional CMO services that help businesses align marketing and sales with their goals through C-level marketing expertise at a fraction of the cost of a full-time hire.  

Their proven process delivers clarity and sustained growth with 100% customized engagements across all industries. Services include fractional CMO services, “CMO for a Day” project-based consulting, as well as mentoring & advisory engagements. 

About FocusCFO 

FocusCFO provides fractional CFO services with the mission of helping entrepreneurs build sustainable, transferable business value. Their model is built on three unique principles: 

• C-Level Experience: Their Area Presidents and CFOs have decades of experience working in a variety of industries, not just for them. 
• Embedded Leadership: Clients get a dedicated CFO who becomes a key part of their leadership team. 
• Team Approach: Clients benefit from a joint service team—their dedicated CFO and Area President—and the collective expertise, experience, and best practices of the entire FocusCFO team. 

Contact Information 

yorCMO: Flor Arballo, Strategic Partnerships Manager 

 flor@yorCMO.com | +1 (619) 486-5503 

FocusCFO: Marcus Von Kaenel, Chief Development Officer

m.vonkaenel@focuscfo.com | 614-944-5760