Chad Person
CMO
![Website Picture Template (1)](https://yorcmo.com/wp-content/uploads/2023/01/Website-Picture-Template-1.png)
Chad Person
CMO
Lawrenceburg, Indiana
Chad is an accomplished B2B marketing executive with 20+ years of experience leading marketing and sales initiatives for B2B enterprises with a special emphasis on professional services. Â
Meet Chad
Chad is an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises with a special emphasis on professional services. Â
His experience spans a wide array of advisory services including accounting and financial, HR consulting, education and training, process improvement, technology development, and security consulting.Â
He has deep expertise in demand and lead generation, strategy development, cross-selling, brand development, sales enablement, content marketing, client experience, and retention.
Chad understands firsthand the complexities organizations face in today’s B2B environment. He is passionate about engaging with business leaders and marketers and believes wholeheartedly in the power of great marketing on strategic business outcomes.
How Chad has helped clients…
Chad held the Marketing Leader role for B2B companies ranging in size from 20 million to more than 1 billion. A few of his accomplishments include:Â
For CPA firms, Chad:Â
- Doubled the firm’s revenue (from 50 million to 100+ million) during tenure.Â
- Boosted the firm’s pipeline by 300% on a YoY basis through restructuring sales and marketing functions and investments in Martech. Â
- Increased the organization’s wallet-share of advisory services from existing clients by more than 10 million in 2 years. Â
- Established the organization’s first marketing department while orchestrating the first rebrand in more than two decades.Â
- Increased marketing lead volume by 230% and exceeded awareness goals by 160% within six months of establishing the first B2B strategic marketing program for a regional CPA firm. Â
 For an HR Consulting and Training company, he:Â
- Generated $3.1M in sales pipeline by implementing a multi-channel marketing strategy.Â
- Achieved a 300% increase in marketing-generated SQLs and a 230% increase in inbound marketing leads within one year. Â
As the marketing leader for a technology enablement and security company, Chad:
- Spearheaded the development and launch of 3 new service lines that grew to more than 4 million in sales within 24 months.Â
- Grew new business pipeline by 3 million through content sharing and paid advertising initiatives. Â
- Grew web-generated sales leads by over 200% by redesigning the website and leveraging content to drive qualified leads to the site. Â
Industry Expertise:
![Accounting](https://yorcmo.com/wp-content/uploads/2024/05/19.png)
CPA & Advisory
![HR](https://yorcmo.com/wp-content/uploads/2024/05/Industry-Icons-Website-2024-9.png)
HR Consulting
IT Services
![Construction](https://yorcmo.com/wp-content/uploads/2024/05/9.png)
Construction & Associated Services
![Professional Services](https://yorcmo.com/wp-content/uploads/2024/05/17.png)
Professional Services
![Cybersecurity](https://yorcmo.com/wp-content/uploads/2024/05/Industry-Icons-Website-2024-10.png)
Cybersecurity
![Education](https://yorcmo.com/wp-content/uploads/2024/05/Industry-Icons-Website-2024-8.png)
Education & Training
![SaaS](https://yorcmo.com/wp-content/uploads/2024/05/14.png)
SaaS
Specialties
- Lead Generation
- New Client Acquisition
- Demand Generation
- Lead Generation
- Marketing Strategy
- Client Experience Design
- Brand Definition
- Sales Enablement
- Staff Development & Mentoring
- Market Research & Analysis
- Data-Driven Decision Making
- Strategic Planning
- Sales & Marketing Alignment
- Executive and Marketing Team Coaching
Videos
Published Works
![8 Signs Your B2B Marketing Needs an Overhaul](https://yorcmo.com/wp-content/uploads/2023/10/Blogs-LinkedIn-Template-7-1080x628.png)
8 Signs Your B2B Marketing Needs an Overhaul
When B2B organizations face a gap in strategic marketing leadership there are clear signs. Learn how to identify them and take action.
![Unlock the Power of Differentiation for Professional Services Firms](https://yorcmo.com/wp-content/uploads/2023/09/Blogs-LinkedIn-Template-1-1080x628.png)
Unlock the Power of Differentiation for Professional Services Firms
Discover how to craft an irresistible value proposition to stand out and attract your ideal clients with a unique and compelling offer.
![Mastering Client-Centric Growth: Strategies that Really Work](https://yorcmo.com/wp-content/uploads/2023/08/Website-Blog-Image-23.png)
Mastering Client-Centric Growth: Strategies that Really Work
Discover how a client-first approach can revolutionize your business and set you on a path to unparalleled success
![Maximizing Capacity and Profitability: How Marketing Transforms CPA Firms](https://yorcmo.com/wp-content/uploads/2023/07/Blog-LinkedIn-Template-9-1080x628.png)
Maximizing Capacity and Profitability: How Marketing Transforms CPA Firms
For CPA firms, the most significant barrier to growth lies not in attracting new business but in having the people and resources to deliver their...
![Growing Your Accounting Firm’s Consulting Services: Expert Strategies for Staying Ahead](https://yorcmo.com/wp-content/uploads/2023/05/Website-Blog-Image-11.png)
Growing Your Accounting Firm’s Consulting Services: Expert Strategies for Staying Ahead
Learn how to grow your accounting firm’s consulting services with actionable strategies. Define services, build a specialized team, target the right market, develop a marketing plan, leverage your client base, offer value-based pricing, and seek expert assistance.
![The Power of Outside-In Thinking in Professional Services Firms](https://yorcmo.com/wp-content/uploads/2023/05/Website-Blog-Image-9.png)
The Power of Outside-In Thinking in Professional Services Firms
Learn how adopting a customer-centric approach can drive differentiation, capture new market opportunities, and increase client satisfaction. Unlock success with outside-in thinking for your firm.
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2626 North 170th Ave,
Omaha NE 68116
info@yorCMO.com
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