Amanda Costanzi

CMO

To create effective go-to-market strategies Amanda believes there is always more than one way to solve a problem.

Meet Amanda

To create effective go-to-market strategies Amanda believes there is always more than one way to solve a problem. She is a seasoned marketing and customer experience leader with a proven track record in business development. She leverages her experience leading growth initiatives for professional services organizations that have ranged from global fintech corporations to business security starts-up companies. Amanda’s omni-channel approach to communications and brand awareness drives customer acquisition and retention programs. With thoughtful use of marketing analytics, she offers sound executive counsel for companies seeking accelerated growth. Amanda enjoys living in the Rocky Mountains with her husband, two children, dog, cat and four fish.

A few highlights of Amanda’s experience include:

  • Launched new brand nationally; 2500+ touchpoints (employee, partner, retailer, and prospect)
  • Increased BBB rating from F to B in less than 1 year
  • Led proprietary intranet build & cross-functional usage, campaign dev. drove engagement
  • Transition plans for acquisition related workforce reductions, synergies & redundancies
  • Led cross functional strategic planning process for 1, 3, 5-year growth ideation
  • Directed launch of 5 products including industry leading eco-friendly surcharge
  • Reorganized marketing functions for a 12 person team, including new roles and new hires
  • Developed training program CBTs, facilitated focus groups, and led user acceptance groups

Industry Experience

  • Financial Services
  • Financial Technology
  • Security 
  • Publishing
  • Start ups
  • Management Consulting

Specialties

  • Marketing Strategy
  • Marketing Alignment
  • Brand Development
  • Public Relations
  • Customer/Consumer Research
  • Acquisition & Retention

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