Identifying the root cause of poor marketing performance – Ask a CMO from yorCMO on Vimeo.

At yorCMO, we have helped business owners tackle the root cause of poor Marketing performance. In this edition of “Ask a CMO”, Rich Taylor, one of our Fractional CMOs, tells us how to identify insufficiencies in your Marketing campaigns and what could happen if you don’t have a clear strategy in place to address the issues.

Rich is a marketing & advertising executive with a passion for brand building. He has delivered multi-million dollar growth for leading national, regional, and local brands.