Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo.
Is ‘low hanging fruit’ a target customer or an influencer? Who are these low hanging fruit? Do they form a viable part of your business strategy? if they are, what are the best ways to reach them? Fractional CMO, Dave Blanchard, responds to these questions.
Dave has contributed leadership in a broad variety of roles and business units over a 26-year marketing career with a Fortune 50 Technology Market Maker.