You’ve likely heard the adage “content is king.” But it’s easy to forget just how business-critical content marketing is—especially in B2B marketing. I’ve often seen companies whittle content marketing down to just writing a blog or sending out newsletters, but...
Many healthcare organizations I’ve worked with tend to fall into the same thinking: Reaching a wider audience means greater success, right? But the reality is often quite different. As a CEO navigating this specialized industry, focusing on niche marketing could be...
What does the word “branding” mean in the B2B landscape? In my line of work, I often see the term get misunderstood and undervalued. Many CEOs and decision-makers see branding as synonymous with costly advertisements and sponsorships—an expense rather than an...
Check out the website overhaul led by Fractional CMO Allison Hart for a building company.
In companies of all sizes, marketing and sales teams often aren’t fully integrated, but this issue is significantly more prevalent in small businesses and startups. Here are 7 actions you can take to begin achieving marketing-sales alignment within your small business today
