Franchises should also seek ways to expand their offerings using the resources and skills already held within their network. This can include exploring new product or service lines, developing new training programs, or even partnering with other franchises or companies to offer unique value propositions to customers.
Aditi joins the host Joe Frost to share her thoughts on new opportunities within the c-suite level. She spoke about how demand generation is an end-to-end strategy tactic which leads the purchase funnel to sales to close and how marketing has evolved into a revenue source for some companies.
Marketing for quality, not quantity, may be one of the most important business decisions your firm will make. By focusing on building meaningful relationships with clients and prospects, you can add value to your practice and ensure long-term success.
MaaS models are a form of outsourcing that allows businesses to outsource certain aspects of their marketing strategy. These models have become increasingly popular over the last several years because they allow businesses to scale their marketing efforts in a cost-effective way.
Ken has 30+ years of professional experience working as an international marketing director, product manager, distributor sales manager, P&L manager and coach. He has built marketing teams from the ground up using his engineer’s “process-mindset” creating a toolbox of structured workshops for strategic planning, training, and execution.
On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises. He has developed deep expertise in areas like marketing strategy, messaging, positioning, product and corporate rebranding.
