Aditi has successfully changed the perception of the marketing team from being a “cost center” to a “pipeline creator.”
Blog Post
Seasoned Chief Marketing Officer, Nanda Grandison joins yorCMO
Nanda is resolute in her commitment to empowering teams and collaborating cross-functionally with key stakeholders to drive successful outcomes.
How to Leverage When You Don’t Know What You Don’t Know
By assembling a team that has different perspectives, experiences, and skills, a business can benefit from the collective expertise of the group and expand its capabilities. This is especially important when a business is uncertain about what they don’t know.
Social Media Reputation Management: How To Do It Right
Accomplished Professional Services Executive, Chad Person joins yorCMO
Strategic business and marketing leader, with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises with a special emphasis on professional services joins our team as a Fractional CMO.
Which Comes First, The Budget or The Strategy?
Your marketing budget and strategy are so closely tied, it can be difficult to determine which one should come first. Does it even matter?