In this comprehensive evaluation guide, we’ll take a close look at the role of a fractional CMO, what they can offer your business, and how to find the right fit for your business.
Blog Post
Doing Business In Hard Times: A Guide to Pivoting from Sales Mindset to Service Mentality
Transitioning your mindset from a sales-driven mentality to a service-oriented one is often a viable solution during hard times. It allows you to focus on providing value to customers rather than trying to simply sell something to them.
6 Ways a Fractional CMO Can Help Your Business Manage Capacity Issues and Increased Demand
A fractional CMO can help your business manage capacity issues and increase demand by providing a number of benefits, including developing and implementing a strategic marketing plan, providing guidance on marketing initiatives, managing marketing teams, creating and measuring marketing metrics, analyzing customer data, and optimizing your marketing budget.
Data-driven Marketer, Aditi Karandikar joins yorCMO
Aditi has successfully changed the perception of the marketing team from being a “cost center” to a “pipeline creator.”
Seasoned Chief Marketing Officer, Nanda Grandison joins yorCMO
Nanda is resolute in her commitment to empowering teams and collaborating cross-functionally with key stakeholders to drive successful outcomes.
How to Leverage When You Don’t Know What You Don’t Know
By assembling a team that has different perspectives, experiences, and skills, a business can benefit from the collective expertise of the group and expand its capabilities. This is especially important when a business is uncertain about what they don’t know.
