Emerging franchises, as the so-called start-ups of the franchise world, offer exciting opportunities and, potentially, a greater return on your investment. They can bring greater rewards…but for greater risks. That’s why if you’re interested in opening one, there are a few key things you need to know.
In franchising, marketing is everything. It's the lifeblood of the system, and if it's done correctly, it can result in a massive success for everyone involved. But what is franchise marketing? How does it work? And what are some creative ideas that you can use to...
Working in marketing is not all fun, games, and business expos. Sometimes, even the most functional organizations need to examine marketing and sales data, figure out what is and is not working, and modify to meet new market challenges. The easiest way to do that is...
Many companies opt to outsource marketing activities in the hopes of freeing up time for their managers and employees, but these organizations also provide greater benefits. When you outsource marketing activities, you can access a broad knowledge base, a high level...
Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?
Some franchisees are very engaged in marketing while many are not, leading to irregularities and varying performances. Though providing franchisees some flexibility is essential, it’s also vital to ensure that there is consistency in each franchisees’ marketing strategies.
