by Jamie Coffey | Jul 22, 2019 | Jamie Coffey, News
Rocks, Pebbles, Sand: How to Focus on What Really Matters Most companies try to focus on too many objectives at once. It’s tempting to create a long list of goals, because then you feel as though you are doing a lot. However, in practice, if everything is important,...
by Jamie Coffey | Jun 28, 2019 | Jamie Coffey, News
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts understand. But over time, I’ve learned it is SO much more than a spreadsheet label. My own first CLV “aha” was learning that a 10% increase in retention can double CLV....