It happened again: you hired a new, full-time marketing executive, only for them to leave after a few months. Or maybe you found a fantastic agency, but they can’t squeeze you into their schedule. Now, you’re looking for a new marketing assistant and feel like you’re back at square one.
Jay Gordman
The Old Job Ad is Dead
You have a challenge: You are struggling to get quality people to respond to your job ads.
Not having the right people in your company is hurting your growth and adding pressure to your team. You are Frustrated: It shouldn’t be so hard to hire good people…
Where did the money go?!
It’s not uncommon for business owners to peruse their expense reports, looking for the answer to: “Where did all the money go!?” And when your accountant points to a large slice of pie labeled “marketing,” you certainly wouldn’t be the first entrepreneur to say, “Ah-ha! That’s where we need to make cuts!”
Fractional Executives: Going Beyond CMOs Alone
In today's business world, the role of the CMO is more important than ever. However, many companies are finding that they need more than just a CMO to reach their goals. That's where fractional executives come in. Below, we will discuss the benefits of using...
12 Top CMOs in 2022: Most Effective and Inspiring Chief Marketing Officers
When it comes to the top chief marketing officers of 2022, there are a few names that stand out. These individuals have been incredibly effective in their roles and have inspired others in the marketing community. Whether they are using new and innovative strategies...
How a Fractional CMO Integrates with Your Team
If you're like most businesses, you're always looking for ways to improve your marketing operations. But finding the time and resources to do everything yourself can be difficult – especially if you're already spread thin. That's where a fractional CMO comes in. While...