Often, when CEOs are making marketing decisions that seem to have little ROI, difficult ROI, or no ROI, this process helps them find out how they don’t truly understand the customer’s voice and their needs well enough, you have an edge over the competition.
A #FinTech company was struggling with their sales and client acquisition strategies when they decided to onboard a fractional CMO. With the focused targeting of profitable accounts, and updating of pricing strategies, the company transformed.
Getting high-quality leads is one of the biggest challenges business owners and entrepreneurs face. Constantly trying to expand your reach and generate the kind of leads that turn into actual sales can be challenging and draining. That’s exactly the challenge one consulting firm faced, but when a fractional CMO stepped in to help, they were able to connect the dots between their marketing and their bottom line.
It is not unusual - and possibly preferable - that a company thinks its brand is unique. We spend a lot of time talking about “what makes us different” and leaning into the differences that may give us an edge over the competition. But in reality, there aren’t many...
