by yorCMO | Aug 31, 2022 | Michael Carter, Podcast
As a lifelong marketer of technology products and services, fractional CMO Michael Carter experienced a multitude of changes within the marketing industry. Most significantly, over the years, he has had the unique benefit of watching marketing move from primarily...
by Michael Carter | May 24, 2022 | Michael Carter
As a business owner, you know leads are important. But there’s a difference in the quality of leads. High-quality leads – the ones that turn into actual sales – are the lifeline of your business. They hold the power in propelling your business forward and helping...
by Michael Carter | May 11, 2022 | Michael Carter
It is not unusual – and possibly preferable – that a company thinks its brand is unique. We spend a lot of time talking about “what makes us different” and leaning into the differences that may give us an edge over the competition. But in reality, there...
