About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm....
yorCMO
John Callahan Joins yorCMO
yorCMO is pleased to announce the addition of John Callahan to our team. John is a CMO based in Atlanta, Georgia. With John onboard, yorCMO adds a strategic marketing expert who has worked with national, regional and local enterprises to successfully produce millions...
yorCMO Adds Kevin Kilpatrick to Team
yorCMO is pleased to announce that Kevin Kilpatrick, Atlanta, had joined the team as a CMO. With the addition of Kilpatrick, Omaha-based yorCMO adds a strong marketing executive with 20+ years of experience with an outstanding track record. Kevin brings experience...
Beyond Data: Understanding the Psychology of Your Buyers’ Journey
Everyone loves data these days. And it comes in handy when you’re trying to understand buyers (the key to influencing their decisions). However, data is just the beginning. To approach audiences based on their needs, not what you think their needs are, you have to dig...
Please Pass The “Marketing” Gravy
“Company culture” has become a bit of a buzz phrase in the last few years. Silicon Valley powerhouses have famously prioritized their internal culture by providing non-traditional benefits like paternity leave and pet insurance. Offices all over the country are...
B2B Social Media – Find Your Ideal Audience
Social media has become a marketing necessity for most companies, but that doesn’t mean the air of mystery around it has vanished. For all its complexities, though, it’s an effective way to keep in touch with your customers and to foster trust with them....
