We are thrilled to announce the addition of Chris Daniello, Fractional CRO/CMO to the seasoned group of fractional leaders at yorCMO.
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Who Should Be Held Accountable for Reaching Business Goals: Sales or Marketing?
We’ll spoil the answer for you: It’s both. But it’s not as simple as it sounds. Every quarter, teams are expected to create new stretch goals, and reaching big goals can be even more difficult if you don’t know which teams to assign to which project. Sales and...
Getting Sales and Marketing on Board with Your Unique Selling Proposition
Your customers are overloaded with options. With so many reputable companies to choose from, making sure what you’re offering is unique and valuable to them—and marketed appropriately—is crucial for setting your brand apart from the competition. This is called your...
Marketing Success: Mastering Strategies for Superior Lead Generation
You know aligning your sales and marketing goals is important—but let’s put that importance in numbers. Businesses that deal with sales and marketing misalignment lose over a trillion dollars per year. But here’s the good news: Getting your goals on the same page...
Better Insights, Better Decisions: The Power of Buyer Interviews
Discover the impact of buyer interviews on gaining insights for improved decision-making and strategic business growth.
Optimizing Client Data and Documenting Marketing Opportunities
The “Why” and “How” of Storing Client Information and Documenting Marketing Opportunities. Here’s the deal: Knowing your customer is the bread and butter of any marketing strategy. The data that you can collect about your customers can be used to incredible...
