Eric Johnson
CMO
Eric Johnson
CMO
Thomasville, Georgia
Eric is a proven innovative thought leader with a prominent track record of propelling vision and ideas into action and results. He has vast experience in both B2B and B2C across multiple industries and an ability to create the clarity and urgency to propel organizations towards higher levels of success.
Meet Eric
Eric Johnson has transformed businesses at Coca-Cola, Kraft Foods, Snyder ’ ‘s-Lance, Sealed Air, and Flowers Foods by unlocking new business growth and turning around underperforming businesses. He has led these businesses as an innovative thought leader with a prominent track record of propelling vision and ideas into action and results. He creates the clarity and urgency to propel organizations toward higher levels of success.
While at Coca-Cola, Eric led teams that expanded sports drinks, bottled water, and energy drinks globally. While at Kraft Foods, he developed a new vision and strategy for on-the-go snacks where he propelled a new team to grow share in 4-5 snack categories grow the business from $600M in 2008 to $820M in 2011. At Snyder’s-Lance, Eric led the turnaround of Snyder’s of Hanover pretzels achieving 18 months of consecutive share growth.
Eric completed his undergraduate degree in Economics from North Carolina State in 1992 and completed his MBA at The Goizueta Business School at Emory University in Atlanta in 1998. On the personal side, Eric is married to Melissa Johnson and they have three children, Ashlee (20), Riley (18), and Andrew (16).
How Eric has helped clients…
Eric has delivered exceptional results throughout his career.
- P&L Transformation: Drove +$7 million EBT margin through manufacturing and portfolio optimization.
- Share Growth: Guided Snyder’s of Hanover to 18 months of share gains after 5 months of share decline.
- Revenue Acceleration: Grew $800M Kraft Foods portfolio from -5% decline to +12% growth in 3 years.
- Portfolio Strategy: Transformed portfolio (Bakery, Nuts, and Meat) to grow share in 5 of 6 categories.
- New Product Growth: Partnered with R&D to unlock $300 million of new products over past 15 years.
- Digital Strategy: Delivered +5% growth with new breakthrough digital and social plan on Tastykake
- B2B Marketing: Accelerated growth +6 pts with Amazon, Walmart, and Automotive industry wins.
Industry Expertise:
Consumer Goods & Services
Manufacturing
Food & Beverage
Pharmaceutical
Retail
Wholesale
E-Commerce
Global & Multinational Corporations
Specialties
- Strategic Business Planning | Execution
- Analysis | Leadership
- Revenue | Profit Growth
- Brand Building | Management
- Brand | Corporate Communications
- Go-to-market Strategy | Attribution
- Advertising | Promotion | Events
- Social Media | Digital Marketing | Content
- Performance Marketing | Lead Generation
- P&L | Budget Management
- Market Research | Segmentation | Optimization
Published Works
How To Align Your Efforts And Unleash The Power of Story
it feels disingenuous to try to sell people a funny message in times when the world is anything but funny. As a result, marketing has become more transparent, honest, and down-to-earth. It’s no longer about selling customers a dream. It’s about communicating with them.
Driving Growth: Digital and Social Media Advertising Made Simple
Everyone says “social is where it’s at.” You have no doubt they’re right, but your attempts at developing a digital or social media marketing plan for your business feel overwhelming at best. What if you don’t have enough money to make an impact? Or worse, what if you shovel funds into a poorly executed plan? And how do you even decide who – and how – to target?
The $11 million muffin innovation
“We partnered with Nickelodeon to develop a first of its kind muffin in the likeness of their award-winning Paw Patrol property. Each muffin carried the signature paw shape from the property’s characters” – Eric Johnson
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2626 North 170th Ave,
Omaha NE 68116
info@yorCMO.com
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