yorCMO is pleased to announce the addition of senior marketing executive Allison Hart as one of the newest Fractional CMOs.
With a track record in driving growth for B2B brands in the information technology, banking, retail, pharmaceutical, healthcare, and senior living industries she crafts vision into strategy and aligns brand, marketing, communications initiatives, and resources.
Allison Hart, a strategic business and marketing leader, will now leverage her expertise helping companies with impactful strategies that deliver qualified sales pipeline and revenue in today’s highly complex industries and markets as a Fractional CMO for yorCMO. Recently, Hart joined yorCMO’s team of seasoned marketing executives as fractional CMOs.
As a fractional CMO, Allison Hart brings a strong focus on B2B multi-channel marketing to inform decision-making and measure results. She develops tailored strategies to position companies, products and solutions, generate demand and achieve targeted revenue growth.
Her creative and and strategic vision combined with business-building tactical execution fluency, has been repeatedly tapped by companies looking for an holistic and out-of-the-box approach to marketing.
Outstanding Marketing Achievements
Allison works with CEOs and senior business leaders to accelerate sales growth and expand new revenue streams. For example, prior to joining yorCMO, as Head of Marketing for a full-service agency working with B2B and SaaS clients in healthcare tech, she increased marketing lead volume by 7,930% and exceeded awareness goals by 193% within two months of establishing the first B2B strategic marketing program for the company.
As the VP of Marketing for a senior engagement technology enterprise, she established the company’s first true marketing department while executing a rebrand. Defined and scaled B2B marketing demand funnel strategy to engage, nurture, and retain senior living partners. Created Orchestrated a three-month event marketing strategy for participation in more than 100 B2B events annually delivering $1.6M in sales pipeline.
Additionally, she achieved a 187% increase in marketing-generated SQLs and a 566% increase in inbound marketing leads within one year of establishing and scaling a comprehensive lead generation function. Allison also served as the Vice President of Marketing and Communications for a B2B SaaS multinational company where, among other achievements, she led three rebranding/brand refresh efforts, increased MQLs by 36% and pipeline by 24% YoY and grew web-generated sales leads by 70% .
Allison has been described as a visionary leader skilled at building and motivating cohesive, engaged, and high-performing teams who excels at cross-functional collaboration and alignment in complex, ever-changing environments.
Her 20+ years of experience has established her reputation of success in a broad range of areas including marketing strategy, messaging, positioning, product and corporate re-branding, sales enablement, internal communications, public relations program management, social media marketing, creative supervision, digital strategy, content marketing, lead generation, customer retention, and thought leadership.
Allison understands firsthand the complexities and demands of today’s corporate marketing leadership roles. She is passionate about working collaboratively with engaged business leaders and marketers, believes wholeheartedly in the power of thoughtful communication, and thrives on maximizing resources to deliver strategic impact.
The yorCMO difference
At yorCMO we see an opportunity to help businesses that are struggling to align marketing and sales with their goals and objectives. The marketing strategies our Fractional CMO’s develop and execute help close this knowledge and performance gap. Our clients gain clarity into their marketing initiatives while producing more leads, sales, and revenue for their business.
Our proven process and fiduciary partnership model has been crafted with top marketing executives and tested time and again with out clients. This repeatable process is dependable enough for predictable growth, yet flexible enough to accommodate your unique marketing needs and it is designed to support B2B and B2C companies regardless of size or industry offering instant access to C-Level talent with highly customized and flexible engagements.
Contact us today and let’s see how we can help you achieve your business goals: info@yorcmo.com
