Michael Carter
CMO
Michael Carter
CMO
Memphis, Tennessee
Michael Carter has more than 15 years of executive technology leadership and more than 25 years in financial services. Ranging from early-stage start-ups to international organizations, he has helped tech companies through startups, pivots, IPOs, acquisitions, and brand launches, repositions and consolidations.
Meet Carter
Michael Carter has more than 15 years of executive technology leadership and more than 25 years in financial services. Ranging from early-stage start-ups to international organizations, he has worked closely with chief executives and investors to help niche software companies through IPOs, R&D, acquisitions, corporate launches and international branding.
After serving as an account supervisor for a global top 20 advertising agency, Carter joined ACI Worldwide as the Director, Corporate Communications. He was a member of the company’s IPO executive team and served as the Investor Relation Officer before moving his family to London where he was vice president – product development, support, management and marketing across Europe, the Middle East and Africa.
After returning from overseas, Carter was managing director of ACI’s IBM software business unit and chief operating officer of the company’s wire transfer software unit. Carter later served as CMO for the S1 Corporation where he was responsible for global marketing and as the EVP responsible for marketing at a boutique technology consulting firm in Memphis, TN.
Carter has broad experience as a consultant working with a large and diverse group of firms has allowed him to develop subject matter expertise around technology advancements in the big data, artificial intelligence, payments, digital banking and software development as well as testing.
He has been featured as a speaker at Finovate, CBA Live, Future Digital Finance and a number of regional banking and credit union conferences. He has been regularly quoted in industry media regarding trends in payments, mobile wallets, consumer experience, digital banking strategies, Millennials, data analytics, P2P payments, bill pay, and banking as a platform.
Carter is a graduate Magna Cum Laude and Phi Beta Kappa of the University of Kentucky and earned his master’s degree as a Dean’s Scholar from Emory University. He and his wife live in the capital of the Mississippi Delta, Memphis, Tennessee in the company of dogs and family. His wife is a retired social worker and social policy lobbyist who writes children’s books.
Industry Expertise:
Banking
Computer Software
FinTech
IT Services
SaaS
Professional Services
Financial Services
Creative Services
Specialties
- Strategic Business Planning
- Leadership
- Revenue & Profit Growth
- Brand Building & Management
- Corporate Communications
- Go-to-market Strategy
- Advertising
- Promotion
- Events
- Digital Marketing
- Content Strategy
- Performance Marketing
- Lead Generation
- P&L
- Budget Management
- Market Research
- Segmentation
- Optimization
Videos
Published Works
Speaking Your Customer’s Language
Often, when CEOs are making marketing decisions that seem to have little ROI, difficult ROI, or no ROI, this process helps them find out how they don’t truly understand the customer’s voice and their needs well enough, you have an edge over the competition.
Changing The Trajectory Of A Company
A #FinTech company was struggling with their sales and client acquisition strategies when they decided to onboard a fractional CMO. With the focused targeting of profitable accounts, and updating of pricing strategies, the company transformed.
Struggling To Generate Quality Leads?
Getting high-quality leads is one of the biggest challenges business owners and entrepreneurs face. Constantly trying to expand your reach and generate the kind of leads that turn into actual sales can be challenging and draining. That’s exactly the challenge one consulting firm faced, but when a fractional CMO stepped in to help, they were able to connect the dots between their marketing and their bottom line.
Know Your Brand Type – The Big Four
It is not unusual - and possibly preferable - that a company thinks its brand is unique. We spend a lot of time talking about “what makes us...
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402.807.5414
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