In this episode, Joseph Frost dives into the fascinating journey of K9 Resorts, a luxury dog boarding and daycare franchise, with co-founder Jason Parker and Dave Blanchard, a seasoned fractional Chief Marketing Officer from Your CMO.
They discuss the pivotal role of strategic marketing and the right team composition in scaling a business, especially in the post-pandemic era. Through insightful anecdotes and practical advice, listeners will gain valuable lessons on growth, marketing, and remote workforce integration.
Takeaways:
- The Power of the Right Team: Understanding the importance of surrounding yourself with capable individuals for business growth and scalability.
- Fractional CMO Impact: How a fractional Chief Marketing Officer brings strategic insights and catalyzes significant growth in your business.
- Hybrid Workforce Opportunities: Embracing flexibility in the workforce can unlock talent and opportunities previously unseen.
- Cultural Collaboration: The crucial role of in-person interaction in establishing company culture and effectively integrating new team members.
- Strategic Marketing for Franchises: Highlighting the necessity of detailed planning and strategic marketing for the success and profitability of franchisees.
- Accelerating Profitability: How digital marketing strategies and pre-opening sales initiatives can significantly shorten the path to profitability for new locations.
- Grassroots Marketing: The importance of local community engagement and grassroots efforts for franchisees to ensure success.
- Brand Messaging and Rebranding: The impact of rebranding and clarifying brand messaging to resonate with customer values and expectations.
Quote of the Show:
“The transition to a more digital and remote marketing strategy isn’t just a trend; it’s a necessary evolution to stay relevant and effective in today’s market.” -Jason Parker
Links
- LinkedIn: https://www.linkedin.com/in/jason-parker-33121520/
- Website: http://www.k9resorts.com/
Ways to Tune In
-
- Amazon Music – https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
- Apple Podcast – https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
- Spotify – https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
- Google Podcast – https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
Joseph Frost, Co-Founder of yorCMO, hosts this weekly retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite. Subscribe