Rich Taylor

CMO

Rich Taylor helps brands accelerate growth by harnessing the power of “authenticity”.
 

Learn How Rich Can Help Grow Your Business  >

Meet Rich

Rich is a marketing & advertising executive with a passion for brand building. He has delivered multi-million dollar growth for leading national, regional and local brands. 

Rich has held leadership roles at top agencies like Leo Burnett, FCB, Wire Stone & Zocalo Group. He’s led marketing for a Fortune 100 telecommunications firm and served as CMO for one of the largest independent retail chains in Chicago and Northwest Indiana. 

His deep experience and expertise in all areas of integrated marketing, both traditional and digital, and background leading sales and business development for a variety of marketing service firms, allows Rich to bring great insight and practical problem solving skills to any company’s leadership team.

Rich is also co-author of “Authenticity: Building a Brand in an Insincere Age.” (Praeger Press Jan 2020)

Industry Experience

  • Retail & Grocery
  • Food & Beverage
  • Consumer Goods
  • Healthcare
  • Higher Education
  • Automotive
  • Telecommunications
  • Software & Technology

 

Specialties

  • Advertising
  • Brand Management
  • Strategic Planning
  • Positioning & Differentiation
  • Media Planning & Buying
  • Consumer Research
  • Competitive Analysis
  • Segmentation
  • Point-of-Sale
  • Promotions
  • Public Relations
  • Direct (Target) Marketing
  • Digital
  • Social Media
  • Loyalty / CRM
5 Marketing Budget Mistakes You’re Making As A CEO

5 Marketing Budget Mistakes You’re Making As A CEO

If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.

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