Rich Taylor

CMO

Rich Taylor helps brands accelerate growth by harnessing the power of “authenticity”.
 

Learn How Rich Can Help Grow Your Business  >

Meet Rich

Rich is a marketing & advertising executive with a passion for brand building. He has delivered multi-million dollar growth for leading national, regional and local brands. 

Rich has held leadership roles at top agencies like Leo Burnett, FCB, Wire Stone & Zocalo Group. He’s led marketing for a Fortune 100 telecommunications firm and served as CMO for one of the largest independent retail chains in Chicago and Northwest Indiana. 

His deep experience and expertise in all areas of integrated marketing, both traditional and digital, and background leading sales and business development for a variety of marketing service firms, allows Rich to bring great insight and practical problem solving skills to any company’s leadership team.

Rich is also co-author of “Authenticity: Building a Brand in an Insincere Age.” (Praeger Press Jan 2020)

Industry Experience

  • Retail & Grocery
  • Food & Beverage
  • Consumer Goods
  • Healthcare
  • Higher Education
  • Automotive
  • Telecommunications
  • Software & Technology

 

Specialties

  • Advertising
  • Brand Management
  • Strategic Planning
  • Positioning & Differentiation
  • Media Planning & Buying
  • Consumer Research
  • Competitive Analysis
  • Segmentation
  • Point-of-Sale
  • Promotions
  • Public Relations
  • Direct (Target) Marketing
  • Digital
  • Social Media
  • Loyalty / CRM
The Impact of Market Research on Marketing

The Impact of Market Research on Marketing

Have you ever been frustrated when something isn’t working? Maybe an item you purchased with “some assembly required” that just isn’t fitting together like it’s supposed to. Or you can’t fix that problem on your computer despite following the how-to advice and online...

10 Ways Marketing Research Can Drive Brand Growth

10 Ways Marketing Research Can Drive Brand Growth

Results. Every business wants them, yet 3 in 4 CEO’s don’t trust marketers to deliver them. In fact, a study from a few years ago revealed that “8 in 10 CEOs believe marketers are disconnected from company’ financial results.” Wow! That’s a big trust problem. Is this...

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